Senior PPC Manager (Google & Microsoft Ads)

On Call Computer Solutions, LLC • Tallahassee, FL

1d • $65,000 - $150,000 • Remote

About The Position

On Call Computer Solutions is seeking an experienced, results-driven Senior PPC Manager to own and grow its paid search program across Google Ads and Microsoft Ads. This fully remote role involves building and launching campaigns, improving existing campaigns, managing a six-figure monthly advertising budget, and building conversion tracking that connects advertising spend to closed business. The manager will collaborate closely with the sales team to attract qualified defense contractors and drive business results.

The role includes campaign strategy and management, budget ownership, conversion tracking and analytics, testing and optimization, and sales collaboration and reporting. Success means consistently generating closed business, accurately tracking conversions from first click to closed deal, directing budget toward the best-performing activity, earning sales-team confidence in lead quality, and providing leadership with clear monthly reporting and next steps.

Requirements

• At least 5 years of hands-on PPC experience.
• Proven experience managing at least $100,000 in monthly ad spend ($1.2 million or more annually).
• Deep knowledge of Google Ads and working experience with Microsoft Ads.
• Strong skills in GA4, Google Tag Manager, and conversion tracking setup.
• Advanced Google Sheets or Excel skills.
• B2B or lead-generation experience.
• Self-directed and comfortable working in a fully remote environment.
• Strong written and verbal communication skills.

Nice To Haves

• Experience marketing IT services, cybersecurity, compliance, or SaaS.
• Familiarity with the defense or government contracting market.
• Experience with Google Ads scripts or light coding.
• LinkedIn Ads experience.
• CRM experience with HubSpot, Salesforce, or ConnectWise.
• Agency, consulting, or freelance background.
• Google Ads Search Certification.
• Google Ads Measurement Certification.
• Microsoft Advertising Search Certification.

Responsibilities

• Plan, build, and launch Google Ads and Microsoft Ads campaigns for B2B lead generation.
• Manage and improve campaigns, including keywords, bids, ad copy, audiences, and extensions.
• Conduct keyword research, develop match-type strategies, and regularly review search terms.
• Manage a monthly advertising budget of $100,000 or more.
• Pace monthly spend against sales and pipeline goals and reallocate budget based on performance data.
• Set up and maintain conversion tracking, including enhanced conversions, GA4, and Google Tag Manager.
• Import offline conversions from the CRM to connect advertising spend with opportunities and closed revenue.
• Maintain accurate, clean data across platforms.
• Test ad copy, landing pages, audiences, and bidding strategies; document changes based on test results.
• Use scripts, Google Sheets, or other tools to automate reporting and routine tasks.
• Work with the sales team to review lead quality and refine targeting.
• Deliver monthly reports on marketing-attributed sales, pipeline, cost per acquisition, and next steps.
• Explain results in plain language to leadership.
• Perform other relevant duties as assigned.

Benefits

• Health insurance, with three plan options based on region.
• Dental insurance.
• Vision insurance.
• Company-paid short-term disability.
• Company-paid long-term disability.
• Company-paid life insurance.
• SIMPLE IRA retirement plan through Fidelity.
• Company snacks.
• Quarterly, uncapped performance incentives based on total sales volume attributed to marketing.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed