Senior PPC Manager - Leaply

Skelar

6d

About The Position

Google is our second UA channel. Demand Gen is live — the infrastructure is in place. The next stage is to scale Demand Gen and unlock new campaign types — and build Google into a channel that rivals Meta in performance and ambition. As User Acquisition Manager (Google), you'll join a small UA team and drive Google's growth trajectory. You'll bring structure to what's early-stage, drive performance through creative testing and smart campaign architecture, and have direct influence on a channel that will become one of the company's core growth engines.

Requirements

• 2+ years of hands-on Google Ads experience with strong results in web subscription funnels, with a track record of scaling monthly budgets to $1M+.
• Strong hands-on knowledge of Demand Gen, Display, and Search.
• Performance marketing mindset: you think beyond campaign settings. You understand funnels, conversion logic, offer mechanics, and how UA decisions connect to LTV and business outcomes.
• Creative thinker: you understand what makes a high-performing visual creative — hooks, structure, offer framing — and you use that to drive testing strategy, not just execution.
• AI and automation-native: you've built or worked with automation workflows that actually ship — autorules, scripts, AI-assisted pipelines, or similar. You default to building systems, not doing things manually. Shipped at least one AI workflow with a measurable impact.
• Numbers-driven: fluent in CPA, ROAS, LTV. You explain performance through data, not gut feel.
• Detail-oriented: structured, accurate, high ownership of your own work.
• English: B2 or higher.

Nice To Haves

• Familiarity with Meta UA — understanding the broader paid acquisition picture is a big plus.
• Experience with AppLovin or Snapchat.
• Background in wellness, fitness, or subscription health apps.

Responsibilities

• Drive Google to the next level — identify the next campaign types, targeting approaches, and funnel configurations that unlock scale.
• Lead structured, high-volume creative testing. Read the signals, identify winners, and work directly with the creative team to influence direction based on performance data.
• Monitor all KPIs in Google Ads and BI tools. Turn data into clear next steps — not just reports.
• Track industry trends, competitor angles, new formats and platform updates. Proactively translate insights into testing opportunities.
• Use existing automation infrastructure — and build on top of it. Design autorules, scripts, and workflows that reduce manual workload and speed up iteration.
• Work closely with the Meta UA team and marketers from other businesses to share learnings and move faster.

Benefits

• Competitive compensation, tied to the impact you create.
• Clear path to leadership tied to outcomes, not tenure.
• Direct access to the CMO.
• Access to SKELAR communities across UA, Marketing, Product, and Engineering — 13+ B2C businesses.
• Opportunity to help people build healthier habits every day, at scale.
• Support for the SKELAR Foundation, a charitable initiative created by employees to support the Ukrainian Armed Forces.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed