PPC Specialist

Wilshire Law Firm•Los Angeles, CA

About The Position

Wilshire Law Firm is a distinguished, award-winning legal practice with over 18 years of experience, specializing in Personal Injury, Employee Rights, and Consumer Class Action lawsuits. We are dedicated to upholding the highest standards of Excellence and Justice and are united in our commitment to achieve the best outcome for our clients. You will work side by side on a team of dynamic, collaborative, and client-focused professionals who are committed to delivering on our founding core values: Excellence, Teamwork, and Integrity. The Opportunity We are seeking a PPC Specialist who is detail-oriented, data-driven, and passionate about performance marketing. In this role, you'll support the planning, execution, and optimization of paid media campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and YouTube. Working closely with the PPC Manager, intake team, and external lead vendors, you’ll play a vital role in improving lead quality and campaign ROI.

Requirements

1–3 years of hands-on experience managing or assisting with Google Ads campaigns
Strong analytical mindset and comfort working with performance data (Google Analytics, Looker Studio, Excel)
Familiarity with landing page testing tools (Unbounce, VWO, etc.) and CRM tracking
Strong written communication and attention to detail
Ability to thrive in a fast-paced, high-performance environment

Nice To Haves

Google Ads certification

Responsibilities

Assist in setting up, launching, and managing paid media campaigns on Google, Meta (Facebook/Instagram), LinkedIn, and YouTube
Owns campaign strategy — decides which platforms to use, how to allocate budgets, what KPIs to track.
Advises leadership or clients on digital marketing direction.
Analyzes data to shape business or marketing decisions (not just reporting metrics).
Creates and manages budgets for PPC spend.
Conduct keyword research, write engaging ad copy, and align creative with optimized landing pages to drive conversions
Support campaign structure development, testing variations (A/B), and applying automation rules to boost performance
Track lead flow and monitor the quality of leads across platforms
Collaborate with the intake team to identify trends and recommend improvements to lead targeting and ad strategies
Support team in prepare weekly and monthly reports showing campaign performance and lead quality metrics
Organize and analyze marketing data using tools like Google Analytics, Looker Studio, and Excel
Participate in internal marketing meetings, share ideas, and contribute to team projects or research
Support external lead generation partners by coordinating assets, sharing feedback, and tracking lead results