Senior Planner, Paid Social

Horizon Media•New York, NY

1d•Hybrid

About The Position

Horizon Media, a leading marketing and advertising firm, is seeking a Senior Planner, Paid Social to join their team. This role involves developing and managing paid social media campaigns for a diverse client roster. The ideal candidate will be a strong communicator, problem-solver, and detail-oriented individual with a passion for the evolving paid social landscape. Horizon Media is committed to fostering an inclusive and empowering workplace culture, recognized on numerous Best Places to Work lists.

Requirements

Strong, effective communication skills.
Problem-solving ability with the capacity to develop creative solutions.
Detail-oriented with strong organizational skills.
Effective time management, comfortable working with multiple timelines and deliverables.
Comfortable working within large sets of data and numbers.
Helpful team player with business maturity in a professional setting, willing to roll up your sleeves.
Takes pride in ownership of work and demonstrates accountability.
Able to thrive in an agile, fast-paced environment and seek out feedback proactively.
Results and solutions oriented; consistently motivated, proactive, and resourceful.
Interested in the media landscape, specifically paid social, with a desire to innovate and keep up with trends.
A supporter of and advocate for diversity, equity and inclusion.
2+ years previous paid social media experience.
Familiarity with marketing principles, analytics and concepts.
Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred.
Proficiency working within Microsoft Excel and PowerPoint.
Exposure to advanced targeting/retargeting tactics in social.
Comfort owning and managing budget/investment levels in social media.

Nice To Haves

Additional platforms preferred for ad buying.

Responsibilities

Develop proposals for paid social media campaigns across active client roster.
Create and present media-specific documents such as RFPs, media plans, objectives and strategies decks.
Analyze proposals and conduct partner negotiations.
Maintain vendor meeting communication, update internal status documents, and maintain team deliverables calendars.
Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools.
Support in measurement planning and pixel generation and third-party ad tracking needs.
Traffic plan assets such as creative and required tracking tags.
Create campaign post-launch information such as screenshots, links, and placement information.
Generate insertion orders within internal systems tools and ensure accuracy of plan details and confirmation of delivery.
Responsible for the setup of client Paid Social campaigns.
Anticipate and field requests and questions from internal teams and/or clients with minimal oversight.
Maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetings.
Partner and build relationships with other internal teams (e.g., Analytics, Digital).
Participate in larger team projects with direct oversight from Supervisor.
Contribute to junior team member(s) development (training Assistant Planners and Planners).
Participate in the interview process for Assistant/Planner roles.
Monitor pacing and optimizations of active social campaigns across client roster daily.
Generate high-level performance insights and recommendations relative to active client campaigns.
Manage client roster reporting on campaign performance and proactively communicate any issues.
Engage in new & emerging opportunities and applications in paid social media environments.
Take ownership of completing and monitoring internal team and client-facing financial tracking documents.
Manage and execute Quality Assurance (QA) of tracking functionality and creative units.
Provide education on best practices, social media principles, and the industry at large.
Build campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from manager.
Attend agency learning sessions and vendor meetings.
Participate in internal learning and development opportunities (e.g., Facebook Blueprint, Twitter Flight School).