About The Position

The Senior Physician Referral Liaison builds and strengthens relationships with community physicians and practice staff to support referrals, provide responsive service, and improve access to pediatric specialty care. The role uses strategic account management, marketing, and data analysis to expand referral relationships, measure results, and improve program effectiveness. The liaison represents the organization to community-based referring practices, supports referral processes, coordinates physician education and promotional activities, and evaluates territory and program performance using referral, revenue, and return-on-investment data. The role also manages an assigned territory budget and follows applicable compliance standards.

Requirements

  • Bachelor’s degree required.
  • Five years of experience in physician marketing, customer relationship management, sales, or account management required.

Responsibilities

  • Build and maintain relationships with referring physicians and practice staff through office visits, communication, and responsive service.
  • Serve as a liaison between community-based referring physicians and the organization, identifying and resolving referral-related concerns.
  • Develop and execute strategic account plans to grow physician loyalty, referral activity, account migration, and acquisition.
  • Maintain complete and accurate physician account records in the customer relationship management system.
  • Coordinate meetings between referring physicians, specialists, and organizational representatives.
  • Develop knowledge of available services, referral processes, and authorization requirements to support referring practices.
  • Identify educational topics of interest and collaborate with leadership and marketing teams to develop programs for referring physicians.
  • Coordinate program promotion, venue logistics, event management, evaluations, and reporting for physician education opportunities.
  • Implement territory-based marketing plans and represent the organization at targeted physician and health care industry conferences.
  • Collaborate with marketing teams to develop communications and promotional materials for physicians and practice staff.
  • Manage the assigned territory budget and adhere to applicable compliance standards.
  • Gather, analyze, and report referral, revenue, and return-on-investment data to evaluate program performance and identify growth opportunities.
  • Use customer relationship management tools and data insights to improve processes, demonstrate program value, and support volume and margin growth.
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