Senior Performance Marketing Specialist — Remote

Cambly

1d • Remote

About The Position

About Cambly Cambly is a US-based edtech platform connecting learners with native English tutors via on-demand video. We are live in 180+ countries with high-growth markets across APAC, LATAM, and EMEA. You will join a small, high-ownership global marketing team and have direct impact across our most important markets. About the Role We are looking for a Senior Performance Marketing Specialist to execute and optimize paid acquisition campaigns across multiple global markets. This is a fully remote, individual contributor role with a high degree of autonomy — you will own campaign performance end-to-end, work cross-functionally with global teams, and bring a data-driven point of view to every decision. This is the right role for someone who wants real ownership, not just execution.

Requirements

• 5+ years of hands-on experience in performance marketing / paid media
• Proven track record managing Google Ads and Meta campaigns at scale with measurable results
• Experience running campaigns across multiple markets or regions
• Strong analytical skills and comfort with data-driven decision making
• Ability to work independently and manage priorities in a remote, async environment
• Professional English proficiency

Nice To Haves

• Experience in edtech, consumer apps, or subscription businesses
• Familiarity with attribution tools (e.g. Appsflyer, Adjust, GA4)
• Experience with local or regional ad platforms beyond Google and Meta
• Experience managing influencer campaigns

Responsibilities

• Own and optimize paid campaigns across Google, Meta, Tiktok and other Global platforms for multiple international markets
• Monitor daily performance and optimize for CAC, ROAS, and overall marketing efficiency
• Test creatives, audiences, and placements in collaboration with the creative team
• Build and maintain campaign reports and creative performance analysis
• Contribute to budget planning and growth forecasting across markets
• Work cross-functionally with Creative, and Global Marketing teams
• Ensure campaigns are culturally relevant and properly localized for each market
• Stay informed on platform updates, algorithm changes, and competitive activity across markets, including partnering with platform account reps
• Partner with local market experts where needed to ensure relevance and accuracy

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed