Senior Performance Marketing Manager
About The Position
We are looking for a trailblazing Sr. Performance Marketing Manager with strong PPC experience to drive pipeline growth for Order.co. This role will be responsible for generating pipeline from paid marketing channels, managing campaigns across various platforms, and scaling Order.co’s paid program to meet ambitious revenue targets. The position involves leading tests, building a paid ABM strategy, identifying media partner relationships, and collaborating with sales and growth marketing teams to optimize lead follow-up and nurturing. The manager will also be responsible for reporting on campaign results and optimizing channels over time, ultimately owning the pipeline goal for paid marketing channels.
Requirements
- Experience in paid search, paid social, display, ABM, review site, and other paid media channels with a focus on Google Ads
- Familiarity with HubSpot and other marketing automation tools
- Knowledge of Unbounce or similar landing page software
- Ability to execute marketing campaigns across a variety of channels
- Capacity to effectively allocate resources, prioritize initiatives, and meet deadlines
- Capable of working cross functionally to meet demand targets
- Intrinsic motivation and an ability to work both independently as well as in a group setting
- Default to curiosity, creative problem-solving, and hands-on learning
Nice To Haves
- Agency and previous SaaS experience is preferred
- Interest or experience in marketing to retail, property management, hospitality, cannabis, healthcare, wellness, non-profits, and/or fitness
- Interest or experience in marketing finance and/or operations teams
Responsibilities
- Generating pipeline from paid marketing channels in Order.co’s core ICP and emerging industry verticals
- Managing paid campaigns across Google Ads, Gartner (Capterra, Software Advice, GetApp), LinkedIn Ads, media partners, and other channels deemed effective
- Scaling Order.co’s paid program to meet our ambitious 2026 revenue targets
- Leading tests across landing pages, ad creative, targeting and other campaign components to improve learnings and performance
- Building Order.co’s paid ABM strategy across channels in alignment with AE team vertical strategy
- Identifying and maintaining vertical media partner relationships
- Working with SDR & AE teams to optimize follow-up to accelerate pipeline
- Collaborating with Order.co’s Growth Marketing Manager on lead/account nurturing, email, social, webinar, and content campaigns as it becomes relevant to paid campaigns
- Reporting on results of campaigns and optimizing channels over time
- Owning the pipeline goal for paid marketing channels
Benefits
- A competitive compensation package including base and variable components as well as stock options
- Robust medical, dental, vision, and wellness benefits
- Flexible time off and remote work policies
- Generous leave policies and support for new and current parents
- Employer-sponsored 401(k)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
