Performance Marketing Specialist
About The Position
Intermountain Home Services is seeking a Paid Search Analyst to manage and optimize paid search campaigns across our portfolio of residential service brands. In this hands-on role, you’ll execute Google Ads strategy across branded and non-branded search, implement bidding and budget adjustments, analyze performance trends, and collaborate with stakeholders to drive high-quality leads and strong ROI. This role is ideal for someone detail-oriented, analytical, and fluent in performance marketing data. You’ll play a key role in shaping our search engine marketing success while gaining experience across a multi-location, high-growth platform.
Requirements
- 2–4 years of experience managing paid search campaigns (Google Ads required)
- Proven experience optimizing campaigns for CPL, ROAS, and conversion rates
- Strong understanding of keyword research, bidding strategies, and match types
- Experience with Google Ads Editor, Google Analytics, and campaign tracking tools
- Strong understanding of performance marketing metrics and platforms (Google Ads, Meta, etc.)
- Proficiency with Excel/Google Sheets for reporting and budget management
- Must pass background check and drug screening
Nice To Haves
- Google Ads certification preferred
- Experience with ServiceTitan, home services, or multi-location businesses is a plus
Responsibilities
- Build and optimize paid search, Performance Max and Demand Gen campaigns across multiple brands and service lines
- Monitor campaign performance daily and adjust bids, budgets, and keywords to maximize ROI
- Conduct keyword research, competitor analysis, and audience targeting strategies
- Write and test ad copy variations to improve clickthrough rates and quality scores
- Analyze campaign data to identify trends, gaps, and optimization opportunities
- Collaborate with creative, brand, and landing page teams to align messaging and improve conversion rates
- Track performance KPIs such as CPL, CTR, ROAS, and quality score
- Maintain campaign naming conventions, URL tracking, and budget pacing across accounts
- Report performance results weekly and monthly to the marketing team
- Stay current on Google Ads trends, algorithm changes, and best practices
- Support testing of new paid platforms, bidding strategies, and conversion tactics
Benefits
- 100% employer-paid medical insurance for employees, with affordable family options
- Vision and dental plans with low premiums
- HSA and copay plan choices
- 401(k) with competitive matching: 100% up to 3%, 50% from 3–5%
- PTO and paid holidays
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
