Sr. Director, Performance Marketing (Remote)
About The Position
CrowdStrike is looking for a Sr. Director of Performance Marketing to lead one of the most consequential paid digital programs in enterprise cybersecurity. This is a senior leadership role for someone who has moved past campaign management and into system building — someone who understands that the difference between a good performance marketing organization and a great one is not spend level, it is the quality of the measurement and decisioning infrastructure underneath it. The Sr. Director of Performance Marketing will own the full paid digital portfolio, lead a team of senior managers and specialists, and drive the shift from efficiency-based reporting to incrementally driven investment decisions. They will operate as a key member of the Digital Experience leadership team and partner closely with Digital Intelligence, Digital Product, and Commerce to build a performance marketing system that compounds over time. This role leads the Performance Marketing pillar and reports directly to the VP of Digital Experience. This position is open to remote candidates.
Requirements
- 15+ years in performance marketing with at least 4 years leading senior teams and significant program budgets in a B2C, B2B, or multi channel environment
- Demonstrated experience building or operating an incrementally measurement framework — geo holdout experiments, marketing mix modeling, or equivalent methodologies
- Deep fluency across paid search, paid social, and programmatic display — with the ability to move between strategic direction and technical detail as the situation requires
- A clear and defensible point of view on the difference between efficiency metrics and effectiveness metrics — and the ability to make that case persuasively to executive audiences
- Experience assessing and developing talent honestly — including the ability to reposition people thoughtfully and build accountability without losing the team
- Comfort operating in a two-speed organization — delivering results in the current quarter while building the measurement and decisioning infrastructure that will define the next three years
- Familiarity with enterprise analytics platforms and the ability to partner with data and engineering teams to build the measurement infrastructure the role requires
Nice To Haves
- Experience with Adobe Experience Cloud — Analytics, CJA, or Target
- Background in cybersecurity, enterprise SaaS, or other complex B2B buying environments
- Familiarity with marketing mix modeling platforms or incrementally testing infrastructure
- Experience building or scaling a performance marketing function through a period of significant organizational transformation
Responsibilities
- Own the full performance marketing strategy and execution across paid search, paid social, display, and video — with direct accountability for pipeline contribution, digital customer acquisition cost, and incremental revenue influence
- Lead the Performance Marketing pillar including paid search, paid social, and display and video functions — setting performance standards, developing talent, and building a culture where measurement rigor and creative instinct reinforce each other
- Define channel mix strategy — determining the right balance across search, social, programmatic, and emerging channels based on audience signal, buying group intent, and incremental contribution rather than historical allocation patterns
- Build and operationalize an incrementally measurement framework — replacing legacy attribution models with geo-based experiments and marketing mix modeling as the primary decisioning inputs
- Partner with Digital Intelligence and Insights to establish iROAS as the organization's primary performance marketing metric and build the reporting infrastructure that makes incremental contribution visible at the executive level
- Own vendor and agency relationships with a clear philosophy that strategy lives internally and execution is distributed to partners with defined accountability frameworks
- Partner with Digital Product and Engineering to ensure paid channel investment and on-site conversion architecture are optimized together — not in separate planning cycles
- Partner with Commerce to ensure attribution is preserved through the full conversion path, including trial acquisition and trial-to-paid conversion
- Own the performance marketing layer of a longer-term agentic marketing system — where budget allocation becomes a dynamic, data-informed process running at machine speed with humans setting strategy and governing outcomes
Benefits
- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays for recharge
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
- Vibrant office culture with world class amenities
- Great Place to Work Certified™ across the globe
- health insurance
- 401k
- paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
