Senior Partner Marketing Manager

Avalara

1d • Remote

About The Position

Avalara is looking for a Senior Partner Marketing Manager to lead the marketing strategy of integrated campaigns and always-on programs that drive pipeline and revenue growth with our partners. Reporting to the Senior Director of Partner Marketing, you'll collaborate across teams to build go-to-market programs that accelerate joint growth and expand our impact in the market. This is a remote, US-based role.

Requirements

• 8+ years experience in partner marketing, B2B demand generation, integrated campaign management, or segment marketing
• Experience overseeing partner marketing strategy and collaboration
• Experience working with Revenue Marketing, Field Marketing, Sales Development, Brand, and Product Marketing teams
• Experience with marketing automation, Salesforce, reporting tools (PowerBI, Tableau), ABM orchestration tools (6Sense, Sendoso) and data tools (D&B, ZoomInfo).
• Experience using AI and AI-related technologies, ready to thrive here.
• Apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• Grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Responsibilities

• Oversee the strategy, design, and execution of integrated multi-channel campaigns including ABM, outbound, inbound, nurture, and partner enablement to accelerate acquisition and expansion with important partners.
• Collaborate with Partner Management to define joint value propositions and deliver co-marketing programs that expand reach and influence.
• Align with Field Marketing on marquee and in-region events to strengthen brand awareness and drive pipeline.
• Collaborate across content, creative, and digital teams to ensure messaging and relevance across every partner and customer touchpoint.
• Monitor campaign performance using measurements such as MQLs, pipeline contribution, bookings and conversion rates, to surface actionable insights for decision-making and readouts to team members (ie. Pipeline Meetings, QBRs).
• Optimize campaigns to maximize return on investment, using data, AI tools, and automation platforms.
• Implement personalization at scale using AI-driven content and targeting to deliver dynamic, tailored experiences across channels.
• Mentor junior team members by sharing best practices, providing feedback, and encouraging an inclusive team culture that values learning and accountability.

Benefits

• Total Rewards
• In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Health & Wellness
• Benefits vary by location but generally include private medical, life, and disability insurance.
• Inclusive culture and diversity
• Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees