Senior Partner Marketing Manager
About The Position
Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable. As a Senior Partner Marketing Manager focused on Retail HSA Partner Growth, you will own and accelerate growth through partner channels while driving digital adoption across the member experience. You will operate as the quarterback across Product, Partner, Marketing, and Analytics—translating complex partner and product dynamics into clear, scalable GTM strategies that drive enrollment, funding, activation, and long-term engagement. This role blends partner-led growth (B2B2C) with digital product marketing excellence, ensuring HealthEquity is positioned as the long-term home for health savings.
Requirements
- 6+ years in product, growth, or digital marketing
- Proven experience leading complex, cross-functional GTM initiatives
- Strong digital and performance mindset (conversion, activation, lifecycle optimization)
- Experience driving adoption across mobile, web, and ecosystem experiences
- Ability to simplify complexity into clear strategies, messaging, and execution plans
- Strong executive communication and stakeholder influence skills
Nice To Haves
- Experience in healthcare, fintech, or regulated industries preferred
- Background in partner-led or B2B2C growth models preferred
- Experience working closely with Product teams on discovery, roadmap, and launch planning preferred
- Familiarity with tools such as Braze/Iterable, Branch/AppsFlyer, GA4, Mixpanel, or Amplitude preferred
Responsibilities
- Own Retail HSA partner GTM strategy end-to-end: positioning, messaging, partner toolkits, and activation journeys
- Build differentiated Partner vs. Direct Retail strategies with clear goals, roles, and success metrics
- Develop scalable, repeatable partner playbooks to drive consistent growth and adoption
- Lead partner-facing enablement with simple, high-impact materials partners can deploy confidently
- Own value propositions and messaging frameworks across partner and direct channels
- Translate complex product + partner dynamics into clear, compelling narratives
- Influence product roadmap and experience design based on partner and member insights
- Lead integrated activation strategies across email, SMS, push, web, in-app, SEO, and paid media
- Design and optimize partner-driven and direct-to-consumer journeys from awareness → enrollment → funding → engagement
- Drive structured testing (A/B, multivariate, lifecycle experiments) to improve funnel performance
- Define KPI frameworks across partner and digital funnels (enrollment, funding, activation, engagement)
- Partner with Analytics, Product, and Marketing Ops to ensure instrumentation, attribution, and reporting are in place
- Diagnose performance gaps and continuously optimize key moments in the user journey
- Serve as the central marketing lead (“quarterback”) across Product, Partner, Legal, Analytics, Marketing Ops, and Lifecycle teams
- Drive GTM planning, execution, and post-launch optimization with clear accountability and timelines
- Align stakeholders across internal teams and external partners with clarity and confidence
Benefits
- Medical, dental, and vision
- HSA contribution and match
- Dependent care FSA match
- Uncapped paid time off
- Paid parental leave
- 401(k) match
- Personal and healthcare financial literacy programs
- Ongoing education & tuition assistance
- Gym and fitness reimbursement
- Wellness program incentives
- HealthEquity covers all required travel and accommodations for Trailhead onboarding
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
