Senior Marketing Manager, Partner Marketing - 11415

Coupa Software•Los Angeles, CA

About The Position

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins. Why join Coupa? 🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend. 🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence. 🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other. Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa. The Impact of a Senior Marketing Manager, Partner Marketing at Coupa: Coupa is seeking a dynamic and experienced Senior Marketing Manager to drive partner marketing strategies and initiatives across key strategic partnerships, including AWS. This role will be instrumental in fostering strong relationships, enabling partner success, and ultimately accelerating pipeline growth and revenue. The ideal candidate will possess a deep understanding of B2B marketing, partner ecosystems, with a proven track record of impactful results.

Requirements

5+ years of experience in B2B enterprise software, specializing in partner, channel, or alliance marketing
Proven track record of developing and executing successful marketing strategies
Strong cross-functional influence and relationship-building skills with internal teams and external partners
Excellent project and budget management abilities, handling multiple priorities and optimizing marketing spend
Data-driven mindset with experience using marketing automation and CRM tools (e.g. Marketo, Salesforce) to measure performance
Strategic, adaptable, and self-motivated communicator with strong critical thinking skills and a relevant bachelor’s degree

Responsibilities

Strategic Partner Engagement: Develop and execute comprehensive marketing plans tailored to AWS and Global Systems Integration Partners, aligning with overall business objectives and revenue goals.
To-Partner Communication Strategy & Execution: Develop and implement effective communication strategies to engage key partners and their prospects. This includes developing campaigns, creating newsletters, email sequences, training materials, and other lead generating activities.
To-Coupa Communication Strategy: Act as the voice of our partners within Coupa, developing strategies to communicate partner needs, feedback, and market insights to internal stakeholders, including product, sales, and executive leadership.
Content and Campaign Development: Collaborate with partners to create compelling, co-branded marketing content, including campaign offerings, case studies, whitepapers, webinars, and sales enablement materials, that resonate with their target audiences.
Demand Generation: Design and implement demand generation programs to drive qualified leads and pipeline, leveraging various channels such as email, digital advertising, and events.
Program Management: Project manage partner marketing initiatives from concept to execution, ensuring timely delivery, budget adherence, and measurable results.
Event Liaison: Serve as a liaison to the Partner Organization and Coupa's events team for key internal and external events, ensuring partner representation, engagement, and successful execution of co-marketing activities.
Performance Analysis: Monitor, analyze, and report on the performance of partner marketing campaigns, using data-driven insights to optimize strategies and demonstrate ROI.
Cross-functional Collaboration: Work closely with internal teams including alliances, sales, product marketing, content, and customer marketing to ensure seamless integration and consistent messaging across all partner-facing activities.
Market Intelligence: Gather and analyze market trends, competitor activities, and partner feedback to identify new opportunities and areas for optimization within the partner ecosystem.