Senior Manager, Partner Growth Marketing

Opendoor•Phoenix, AZ

About The Position

Opendoor growth depends on reaching sellers - and not all of them find us directly. Many come through agent referrals. Homebuilders introduce Opendoor to customers trading up. Real estate platforms put our offer in front of homeowners who might not find us otherwise. Strategic partners touch sellers at exactly the right moment. This role owns the demand gen programs across all of it — campaign execution, performance optimization, and channel growth for partner-based initiatives. You run the programs that make each channel produce, end to end. You'll work closely with Opendoor's partnerships, acquisition, lifecycle marketing, and product teams to coordinate across channels and ensure partner-driven channels are a meaningful contributor to Opendoor’s business.

Requirements

5–7+ years in demand generation or growth marketing, with experience running programs across multiple channels simultaneously
B2B2C background — you've marketed to professionals (agents, brokers, reps) who influence or refer consumer decisions, not just end consumers directly
Proven track record measuring CAC and optimizing channel mix across paid, email, direct mail, and partner programs
Comfortable launching net-new programs with limited playbook — you've built channel programs from scratch, not just optimized existing ones
Comfortable building and running campaigns directly across paid social (Meta, LinkedIn), email, and direct mail — and equally comfortable briefing and partnering with channel teams when that's the right move
Understands both acquisition and lifecycle marketing well enough to drive programs across both
Proficient in SQL or comfortable enough with data to pull your own performance analysis
AI-native: you use AI tools daily to move faster — campaign analysis, copy generation, audience research, workflow automation
Multi-channel thinker: you don't default to digital — you find the channel that reaches the audience, not the audience that fits your channel
CAC-obsessed: every program has a cost and a return, and you track both
Executor: you own programs end to end — building and running campaigns directly when it makes sense, and partnering with channel teams when that's the right move
Comfortable engaging partners directly — you can have a productive conversation with a partner to gather feedback and drive programs, while knowing when to loop in the account team on relationship and operational questions

Nice To Haves

Experience in real estate, proptech, fintech, or other high-consideration consumer verticals
Affiliate or referral program management experience
Familiarity with Opendoor's partner ecosystem (agents, ORE platforms, homebuilders)