Senior Growth Marketing Manager

Float•Toronto, ON

1d•Hybrid

About The Position

Float is seeking a Senior Growth Marketing Manager to own the mid-to-bottom funnel conversion efforts. This role involves transforming the newly-launched website into a growth engine, developing segmented self-serve and AE-led customer journeys, and optimizing the handoff between marketing and sales. It is a hands-on, execution-focused position for someone passionate about conversion rate optimization, with the opportunity to directly influence how a fast-growing fintech converts visitors into pipeline.

Requirements

5+ years of hands-on CRO or web optimization ownership at a high-growth company, with real, personal accountability for conversion outcomes, not just contribution to them
Deep comfort with Webflow (or a similar site platform), A/B testing tools, and analytics/heatmapping tools; you can set up and run a test without waiting on engineering
A track record of designing customer journeys across different segments or motions (e.g., self-serve vs. sales-assisted), and making the routing/handoff logic work in practice, not just on a whiteboard
Strong analytical instincts: you can size a test, read a result honestly, and know when a "win" isn't actually significant
Experience partnering with product, sales, and ops teams to ship changes to a live site without breaking things for other teams' priorities (e.g., SEO)
Genuine comfort with ambiguity and a fixed capacity constraint — you're used to prioritizing ruthlessly against limited design/dev resources
Practical, day-to-day use of AI tools to move faster on research, insight synthesis, and experimentation

Nice To Haves

You want to own campaign strategy or channel mix rather than the conversion layer of the funnel
You've mostly directed CRO work rather than building and shipping it yourself
You need a fixed roadmap and are uncomfortable when priorities shift mid-quarter
You prefer to stay at the strategy layer rather than being deeply hands-on in a site builder
You like to run the same CRO playbook everyone else uses
You haven't meaningfully integrated AI into how you work

Responsibilities

Own the web CRO roadmap end to end: build and prioritize a testing plan, run experiments, and report on lift against clear win/loss criteria
Build and iterate landing pages by segment and vertical, and lead the post-launch optimization of our new website, refreshing copy and improving the customer journey so more visitors convert
Design and own self-serve and AE-led site journeys, including the handoff logic to product and sales, in partnership with our Product Growth team
Define and refine where and how visitors route between self-serve and AE-led motions, so the highest-value opportunities get the right intervention at the right time
Own lower-funnel demand capture, working with XDR to set clear MQL/SAO criteria and handoff SLAs
Partner with RevOps on CRO-relevant reporting and testing frameworks; RevOps owns the attribution model, you own turning it into a prioritized testing plan
Bring rigor to experimentation: sound test design, clear hypotheses, and honest reads on statistical significance, not just "ran a test"