Senior Partner Marketing Manager

Avalara • Durham, NC

11h

About The Position

Lead the marketing strategy and execution of integrated campaigns and always-on programs that drive pipeline and revenue growth with Avalara’s strategic hyperscaler partners: AWS, Google Cloud, and Microsoft Azure.
Reporting to the Senior Director of Partner Marketing, you will collaborate cross-functionally to build and scale joint go-to-market programs that accelerate growth, strengthen partner alignment, and expand Avalara’s presence across cloud ecosystems.

Requirements

• 6–8 years of experience in B2B marketing, with at least 5 years in partner, channel, or ecosystem marketing
• Proven experience developing and executing partner-led campaigns that drive measurable pipeline and revenue outcomes
• Experience working with hyperscaler partners (AWS, Google Cloud, Microsoft Azure)
• Deep understanding of partner marketing motions, including co-sell, marketplace, MDF, and joint GTM planning
• Demonstrated ability to collaborate across Sales, Partner, Revenue Marketing, and Product Marketing teams to deliver integrated programs
• Hands-on experience with marketing and sales technology, including platforms such as Marketo, Salesforce, 6sense, and reporting tools like Power BI
• Experience using AI tools to scale content creation, improve targeting, and optimize campaign performance
• Strong analytical mindset with the ability to interpret funnel metrics, pipeline performance, and ROI to inform decisions
• Excellent project management, organizational, and prioritization skills with strong attention to detail
• Effective communicator with strong presentation skills and the ability to influence stakeholders at multiple levels
• Comfortable operating in a fast-paced, cross-functional environment with a high degree of ownership and accountability

Responsibilities

• Own the strategy, design, and execution of integrated, multi-channel partner campaigns including ABM, outbound, inbound, nurture, and partner enablement to drive acquisition and expansion within hyperscaler ecosystems
• Develop and execute joint marketing plans with AWS, GCP, and Azure that align to shared business priorities, pipeline goals, and MDF utilization
• Lead complex partner campaign deployments, ensuring alignment with partner SLAs, co-marketing requirements, and brand standards
• Define and refine joint value propositions in collaboration with Partner Management, Product Marketing, and Sales to deliver compelling, cloud-aligned messaging
• Own the channel strategy for hyperscaler programs, determining how to effectively activate campaigns across partner marketplaces, co-sell motions, and digital channels
• Collaborate with Field Marketing to align on flagship and regional events (including cloud partner events) to drive awareness, engagement, and pipeline
• Drive execution readiness across multiple stakeholders, proactively removing blockers and ensuring campaigns launch on time and at scale
• Monitor and analyze campaign performance using KPIs such as MQL to Opportunity conversion, pipeline contribution, and ROI
• Influence partner-sourced pipeline through co-marketing programs, enablement, and referral motions
• Track and report on partner program performance and ROI, delivering insights and recommendations to stakeholders in pipeline reviews and QBRs
• Continuously test, learn, and optimize campaigns using data, AI tools, and automation platforms to improve targeting, engagement, and conversion
• Leverage AI-driven tools and personalization strategies to scale content, enhance partner targeting, and optimize campaign performance
• Lead cross-functional collaboration across Sales, Partner Management, Revenue Marketing, and RevOps to ensure alignment with broader GTM strategies and KPIs
• Mentor and support team members by sharing best practices and fostering a culture of accountability, collaboration, and continuous improvement

Benefits

• In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Benefits vary by location but generally include private medical, life, and disability insurance.
• Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees