Senior Manager, Partner Marketing

Contentsquare•New York, NY

1d•Hybrid

About The Position

Contentsquare is seeking a Senior Manager, Partner Marketing to scale and lead its partner marketing function. This role is crucial for driving pipeline, accelerating revenue, and expanding the company's ecosystem. The position involves owning the strategy and execution of partner marketing programs, collaborating with strategic partners on joint go-to-market strategies, and building a partner marketing engine from the ground up. This is a high-impact role for an individual who thrives in fast-paced environments.

Requirements

10+ years of experience in B2B marketing, with a strong focus on partner or alliance marketing.
Proven track record of driving pipeline and revenue through partner programs.
Experience building and scaling partner marketing.
Strong understanding of SaaS GTM motions (ABM, field marketing, demand gen).
Excellent cross-functional collaboration skills (sales, partnerships, marketing).
Strong project management and execution skills - ability to move from strategy to delivery.
Data-driven mindset with experience measuring and optimizing performance.

Nice To Haves

Experience working with technology partners (e.g., integrations, marketplaces).
Background in high-growth SaaS environments.
Familiarity with marketing and sales tech stack (SFDC, Marketo, etc.).

Responsibilities

Define and lead the partner marketing strategy aligned to the company's revenue goals.
Identify and prioritize strategic partners (technology, cloud, product, and data).
Build scalable frameworks for partner segmentation, engagement, and co-marketing.
Own partner-sourced and partner-influenced pipeline targets.
Develop and execute joint GTM plans with key partners.
Drive demand generation through co-marketing campaigns, events, and account-based programs.
Launch and scale partner programs (webinars, events, content, digital campaigns).
Lead integrated campaigns across field, digital, and ABM channels.
Collaborate with field marketing to activate partners at Tier 1 events and owned experiences.
Build strong relationships with our partner echo system to increase reach and stickiness.
Build strong relationships with internal stakeholders (sales, partnerships, product).
Serve as the primary marketing counterpart to partner teams.
Manage co-marketing agreements, sponsorships, and partner commitments.
Track and report on partner marketing performance (pipeline, ROI, engagement).
Optimize programs based on data and insights.
Improve attribution and visibility into partner impact.