Senior Partner Marketing Manager

Commvault•United States, MA

5d•Remote

About The Position

The Senior Partner Marketing Manager role is responsible for working with Commvault channel partners and distributions in the AMER theater. This person organizes and executes campaigns and programs with partners that include in-person, virtual, joint marketing campaigns and targeted activities across segments in the AMER theater. The role will collaborate closely across the marketing organization and with Field and Channel sales teams to create and deliver marketing plans that deliver maximum impact through tailored activities- to generate new business and pipeline, drive new-new and land/expand opportunities, accelerate pipeline, and increase brand awareness. The ideal candidate should have proven experience building and developing programs, executing demand generation activities, collaborating with resellers and alliance technology partners, and delivering strong pipeline across the AMER segments. This role must have strong communication skills, analytical capabilities, an in-depth understanding of the marketing mix, a solid understanding of lead management processes, and experience working cross-functionally with multiple stakeholders to drive the business. You should be deeply proactive, self-driven, organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities.

Requirements

Self-starter with 10+ years of experience in developing demand and/or integrated marketing campaigns within partner environment in a Senior Partner Marketing Manager role.
Previous support of channel sales and partner organizations within the IT industry.
Track record of implementing effective and creative marketing campaigns that generate new leads, opportunities and accelerate pipeline.
Experience in tracking ROI and analyzing marketing events, programs and metrics. Must be competent in reporting results and trends to sales and marketing leaders.
Strong experience with live and digital marketing activities such as in-person trade shows and conferences, virtual events, lead generation, digital and email nurture campaigns, etc. Successful management demonstrated with managing campaigns and live events from concept to post-event follow-up and lead management.
Individual contributor with experience managing localized, regional programs and budget that aligns with marketing, sales, and channel goals and objectives.
Exceptional project management, organizational and interpersonal skills with ability to take initiative in a challenging, fast-paced environment with multiple priorities. Essential to work cross-functionally, manage multiple projects simultaneously, work on tight deadlines and deliver campaigns on schedule.
Ability to scale and grow with an organization with a proven track record of working across marketing functional areas.
Experience working with sales and channel teams to understand needs and integrate into Salesforce processes.

Responsibilities

Create regional quarterly plans with tight project management to drive clear accountability and a result-driven mindset.
Drive local demand creation programs with partners to drive net new pipeline.
Communicate and collaborate with field, digital, marketing operations, campaign, field and channel sales teams regarding new and planned marketing activities including regional and local programs.
Create consistent reporting on monthly success metrics and optimization of campaigns and programs to improve results.
Create demand using a variety of marketing vehicles and tactics including account-based marketing, conferences and local executive events, multi-touch campaigns and joint partner marketing activities.
Manage operational tools and programs that will streamline process across the AMER organization for channel and partner marketing.
Travel approximately 25% of the time to attend partner events, activities, quarterly business reviews (QBRs), and meetings.