About The Position
As a Senior Paid Social Marketing Manager (m/f/d), you will be part of our Performance team and drive the setup, optimization, and scaling of our Paid Social campaigns (Meta, Pinterest, TikTok) with the clear goal of boosting our growth and revenue. You will work data-driven, think strategically, and gradually grow into full responsibility and campaign ownership.
Requirements
- At least 5-6 years of experience in Paid Social, primarily with Meta Ads.
- Love for numbers and an analytical, structured way of thinking.
- Enjoy data-driven work and continuous optimization.
- Strong communication skills and a true team player.
- Fluent German and good English.
Nice To Haves
- Understanding of Direct Response Marketing.
- Experience with tracking and attribution tools (e.g., GA4, Admetrics).
- Desire to further expand your Paid Social skills with us.
Responsibilities
- Plan, build, and manage Paid Social campaigns across all levers – creative, bidding, budget, and automation – with six-figure budgets.
- Build the architecture, not just the campaigns, thinking the funnel from top to bottom and allocating budgets where they have the greatest impact.
- Work with our tools as a cross-channel attribution layer, understand the difference between ROAS and POAS, and make budget decisions accordingly.
- Analyze performance data and derive concrete recommendations for action.
- Take responsibility for A/B tests and scaling strategies to measurably improve creatives.
- Provide data-based feedback to our Creative Strategist on what performs, what doesn't, and why. Brief design and content teams as well as external agencies.
- Share responsibility for our tracking setup (Pixel, CAPI, GA4), product feeds, and data quality assurance.
Benefits
- Long-term perspective in a fast-growing Health/Food Scale-up.
- Collaborative work in a good working atmosphere.
- Flat hierarchies.
- Fair compensation.
- Company pension plan.
- Varied and interesting work.
- Scale-up Flair: Work closely with a dynamic and highly motivated team.
- Opportunities for participation in cross-functional company development.
- Employee events (where possible).
- Networking at various events and appointments.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
