Senior Paid Search Marketing Manager

PlanetArt • Pleasanton, CA

18h • Hybrid

About The Position

PlanetArt is looking for a Senior Paid Search Marketing Manager to support the company’s Marketing Department. This role requires candidates to be local to or willing to relocate to the Pleasanton area due to a hybrid work model (3 days onsite, 2 remote). The Senior Paid Search Marketing Manager will take ownership for the paid search results of a selection of PlanetArt businesses, optimizing and growing campaigns on Google Ads and Microsoft Ads to increase revenue and maximize Return on Ad Spend. This role involves initiating and executing tests, analyzing data to identify trends and insights for maximum ROI, managing campaign expenses within budget, and optimizing landing pages and the sales funnel. The position also requires close collaboration with the dedicated Google account team and staying current with new Google Betas to remain at the cutting edge of Search Engine Marketing.

Requirements

• 5+ years of experience managing paid search marketing campaigns.
• Strong Google Ads and Microsoft Ads skills.
• Excellent understanding of marketing & customer acquisition.
• Strong analytical skills.
• Excellent communication & teamwork skills.
• Bachelor’s Degree.

Responsibilities

• Take ownership for the paid search results of a selection of PlanetArt businesses.
• Optimize and grow campaigns on Google Ads and Microsoft Ads - growing revenue and maximizing Return on Ad Spend.
• Initiate and execute tests.
• Collect and analyze data, identify trends and insights in order to achieve maximum ROI.
• Manage campaign expenses and stay on budget.
• Optimize landing pages and the sales funnel.
• Work closely with our dedicated Google account team and try out all the new Google Betas – staying at the cutting edge of Search Engine Marketing.

Benefits

• Health, Dental, and Vision Insurance
• Life Insurance
• 401(k) with matching
• Pet Insurance
• Mental Health Benefits
• Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
• Employee Product Discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Senior