Senior Paid Search Manager

Bidbus, Inc•Irvine, CA

1d•$130,000 - $155,000•Onsite

About The Position

Bidbus is a real-time automotive marketplace that enables consumers to sell their vehicles through competitive bidding from licensed dealers. We recently raised a $15M Series A, achieved 7x growth over the past year, served more than 10,000 sellers, and reached approximately $300M in annualized GMV. We are seeking a senior, hands-on Google acquisition specialist to drive Search and Performance Max efforts. We plan to scale ad spending from $200K up to $2M+ per month across LA, SF, and DFW, with additional markets on the horizon. Your objective will be to increase the volume of qualified sellers, listings, and sold vehicles while maintaining marginal CAC within reasonable limits. This is not just an agency management position—you will work directly within the account.

Requirements

6+ years of hands-on experience with Google Ads
Experience managing $200K–$2M+ in monthly Google ad spend
Strong background in lead generation, marketplaces, automotive, real estate, insurance, mortgage, home services, or healthcare
In-depth knowledge of Search, Performance Max, smart bidding, enhanced conversions, and offline conversion imports
Ability to optimize for more than just CPL, focusing on qualified leads, transactions, and revenue
Strong analytical skills with a willingness to remain hands-on

Nice To Haves

Identify and resolve major account and measurement issues
Eliminate obvious inefficiencies
Enhance visibility into downstream performance
Launch impactful campaign and landing page tests
Scale the strongest markets and intent categories within CAC guidelines

Responsibilities

Strategy and execution for Google Search and Performance Max
Optimization of search terms, keywords, match types, and negative keywords
Campaign structuring for brand vs. non-brand and across individual markets
Conversion tracking, offline conversions, and CRM integration
Landing page and funnel testing
Developing and managing a weekly experiment roadmap with performance insights
Scaling budgets in a controlled manner based on qualified leads, listings, and sales