Senior Paid Search Manager

Avalara•UNAVAILABLE, UNAVAILABLE

2d•Remote

About The Position

We're looking for a Senior Paid Search Manager to own and scale our global paid search program as a core driver of pipeline and revenue. You will manage end-to-end strategy, execution, and optimization across search, with a focus on driving measurable growth and efficiency at scale. This is a remote position and will report to our VP, Growth Marketing.

Requirements

7-10+ years in paid search or performance marketing
Experience scaling search programs tied to pipeline and revenue
Expertise in platforms like Google Ads and Bing, including bidding strategies and automation
Experience with attribution, incrementality, and funnel metrics
Experience managing large budgets with ROI accountability
Experience using AI and AI-related technologies, ready to thrive here.
Apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
Grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Responsibilities

Own and scale paid search performance
Own global paid search strategy across brand and non-brand campaigns
Optimize keyword strategy, audience targeting, and bidding approaches
Drive search performance across the full funnel from acquisition through pipeline and revenue outcomes
Identify and unlock new growth opportunities across search (e.g., new query segments, formats, markets)
Drive data, measurement, and optimization
Analyze performance insights and communicate clear, recommendations to stakeholders
Leverage attribution, incrementality, and conversion data to inform investment decisions
Translate outcomes (pipeline, revenue) into search optimization strategies
Partner with Analytics and RevOps to improve signal quality and measurement accuracy
Budget management
Own the global paid search budget allocation
Allocate spend across campaigns and geos based on incremental return while balancing efficiency
Support forecasting and performance planning tied to business outcomes
Experimentation and innovation
Build a structured experimentation roadmap to drive continuous performance improvement
Refine keyword strategy through query insights and competitive analysis
Test and scale new search features, formats, and automation capabilities
Cross-functional collaboration
Partner with Revenue Marketing and Product Marketing to align on targeting, messaging, and growth priorities
Establish feedback loops to inform optimization and performance insights
Ensure search strategy aligns with broader GTM priorities and funnel goals