Senior Manager, Paid Search

Verizon•Basking Ridge, NJ

1d•Hybrid

About The Position

Verizon's Digital Marketing team is hiring a Search Engine Marketing Senior Manager to lead paid search from strategic planning, investment and partner management perspectives. You will help lead the recently in-housed paid search function at Verizon, partnering closely with other leaders within the digital marketing center of excellence. You should bring a fresh perspective on how the SEM operation could evolve as an in-house team, and will support the process on any changes/shifts that you feel are necessary to get the job done well. You will build relationships with external search partners, including emerging search partners and optimization technologies. We expect you to come with a strong understanding of the evolution of search and the benefits of thinking about SEO and SEM holistically.

Requirements

Bachelor's degree or four or more years of work experience.
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Marketer/agency/consultative services experience in SEM.
Experience leading a technically advanced team of search marketing professionals.
Experience with and knowledge of primary buying platforms and formats (Google Ads, Search Ads 360, Skai, Yahoo! / Bing, PLAs, Shopping engines).

Nice To Haves

Ability to manage projects across multiple stakeholders.
Exceptional communication skills.
Experience in search analysis and reporting.
Data visualization experience.
Fluency in data-driven targeting and reach strategy.
Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports.
Open to explore new methods of search strategy as consumer behavior adapts.

Responsibilities

Leading and managing SEM functions for multiple units within Verizon.
Campaign development, bid strategy, optimization and channel management.
Scaling teams to support the SEM operation.
Making recommendations and driving decision making with respect to any changes to the existing tech stacks.
Building and managing relationships with all external search partners.
Overseeing the execution and resources associated with SEM campaigns.
Knowledge of AI and large language models to develop and deploy an AI strategy that connects consumers to commerce outcomes.