Senior Paid Search Manager

Pearmill

4d•Remote

About The Position

As a Senior Paid Search Manager, you will run 2 to 3 client accounts that require significant oversight and manage the individuals responsible for other accounts. A substantial portion of this role now involves AI, which has shifted the focus of the position. This role offers the opportunity to grow and evolve with a small, growing team, providing an enormous impact on the business. Responsibilities will expand and change as the company grows.

Requirements

5+ years of hands-on experience in Google Ads, including agency experience.
Experience managing people or a demonstrated ability to mentor others and readiness to formalize this role.
Deep understanding of SEM fundamentals with data-backed opinions.
Familiarity with GA4, GTM, and conversion tracking setups.
Experience building with AI, not just prompting it (e.g., workflow automation, reporting tools, scripts).
Proficiency in spreadsheets, including pacing models, pivot tables, and audit sheets.
Clear written and verbal communication skills, capable of presenting to founders or executives.
Proactive approach to identifying and addressing issues, taking ownership of performance outcomes.

Nice To Haves

Microsoft Ads experience.
Experience with Shopping feeds.
Experience with YouTube advertising.
Understanding of cross-channel context (Meta, TikTok).
Hands-on tracking implementation experience.

Responsibilities

Run 2 to 3 client accounts requiring significant oversight, across Google Ads (Search, PMax, Demand Gen, YouTube, Shopping) and Microsoft Ads.
Set the strategy and lead bidding and account structure decisions.
Manage budget pacing based on a forecast you built and provide month-end projections before clients inquire.
Write weekly client reports and the accompanying narrative.
Manage a team of Paid Search Managers, including weekly 1:1s, growth plans, and performance reviews.
Review work from the team before it is sent to clients, ensuring a high quality bar across all team accounts.
Participate in hiring processes.
Step in to manage an account directly when it is underperforming.
Write content for the company blog and develop paid search playbooks for the team.
Monitor changes across advertising platforms and communicate their implications for accounts proactively.
Conduct internal training sessions and webinars on areas of expertise.
Utilize AI tools like Claude for reporting and analysis, leveraging company skills and MCP connectors.
Develop and implement AI skills and workflows for the entire team.
Critically evaluate AI output and maintain high standards for the team.
Lead audits for prospective clients and present them during pitches.
Reconcile platform data with attribution tools and client reporting.
Identify and address tracking issues before they appear in reports.