Senior Paid Search Manager (SEM)

TickPick•New York, NY

12d•Hybrid

About The Position

TickPick is reshaping the secondary ticket marketplace by offering better prices and saving customers money. As one of the fastest-growing technology companies, TickPick has been recognized by Deloitte Technology Fast 500, Inc. 5000, and Crain's New York Business Fast 50. We are seeking a Senior Paid Search Manager to own the SEM channel end-to-end. This role involves deep, hands-on work in auditing the account, continuous testing, building automation with engineering support, and efficiently scaling the search budget. The position is designed to grow with its results and offers the opportunity to shape the tooling around the SEM function.

Requirements

5 to 8 years in paid search or performance marketing with strong tactical depth.
Deep tactical mastery of Google Ads (Microsoft Advertising is a plus).
Experience building and optimizing campaign structure and bidding personally.
Demonstrated use of AI at a software level, having built or co-built tools for automated auditing, bid/budget optimization, and reporting beyond platform-native automation.
Advanced bidding fluency (tCPA, tROAS, value-based) and budget management against CAC, CPA, ROAS, and LTV.
Strong analytical and quantitative skills, including query-level analysis.
SQL and BI tools are a plus.

Nice To Haves

Broader paid-acquisition experience (paid social, app install).
Experience with Search Ads 360 or third-party PPC tooling.
Experience in sports, entertainment, and/or two-sided marketplaces.
Bachelor’s degree in engineering or the sciences.

Responsibilities

Own paid search strategy, execution, pacing, and optimization end to end.
Build and refine campaign structure across various categories (brand, non-brand, competitor, event, seasonal, promotional), managing keyword coverage, bids, copy, and targets.
Actively manage the account with multiple daily updates to bidding, budget, and pacing.
Execute tactical tasks including search-term mining, negative-keyword hygiene, RSA and asset-level creative testing, and Quality Score diagnostics.
Plan for seasonality around major on-sales, utilizing seasonality adjustments and data exclusions.
Develop advanced bidding frameworks beyond platform defaults (tCPA, tROAS, value-based bidding).
Build and manage the test-and-learn roadmap for major platform capabilities, including AI Max and other Smart Bidding forms.
Build or co-build AI and automation tooling for auditing, bid and budget optimization, and reporting, and own AI or ML integration into the channel.
Optimize against CAC, CPA, ROAS, and LTV, connecting channel results to business outcomes.
Ensure conversion tracking and measurement integrity, including enhanced conversions and value accuracy.
Run incrementality testing (geo holdouts, brand-search pause tests) to isolate paid's true contribution and calibrate targets and attribution.
Monitor competitor activity through Auction Insights and adjust strategy and pacing accordingly.
Manage budgets and forecasting, supporting business reviews with weekly reads and quarterly reviews.
Partner with Engineering, Data and Analytics, Creative, Brand, and Lifecycle teams, and collaborate with web and product on landing page and message-match optimization.