Senior Paid Search Manager (Google Ads & Microsoft Ads)

OnHires

6d • Remote

About The Position

Our client is looking for an experienced Senior Paid Search Manager to take full ownership of paid search acquisition across Google Ads and Microsoft Ads. This is a highly hands-on role for someone who enjoys working directly in advertising accounts, making daily optimisation decisions, and scaling campaigns based on real business performance rather than platform-reported metrics alone. You will manage significant advertising budgets, with spend reaching approximately €20,000 per day per product, and make fast, data-driven decisions about where to scale, optimise, or stop investment. You will own paid search end to end — from campaign structure and keyword strategy to bidding, budgeting, experimentation, optimisation, and performance analysis. Working closely with Product, Analytics, Growth, and the Head of Business Unit, you will help build the acquisition engine for a brand-new product from day one.

Requirements

• 4+ years of hands-on experience managing paid search campaigns.
• Strong expertise in Google Ads.
• Practical experience managing Microsoft Ads campaigns.
• Experience personally owning significant monthly advertising budgets.
• Proven success scaling paid search while maintaining performance.
• Strong knowledge of campaign structure, keyword management, bidding strategies, automation, pacing, and optimisation.
• Deep understanding of conversion tracking, server-side conversions, attribution, and their practical limitations.
• Experience validating advertising platform data against internal analytics or backend reporting.
• Strong analytical mindset and confidence making fast, data-driven decisions.
• Experience working with B2C subscription products or large-scale e-commerce businesses.

Nice To Haves

• Experience with subscription-based digital products.
• Experience with Meta, TikTok, or other paid acquisition channels.
• Experience using BI tools and SQL for independent analysis.
• Experience managing advertising accounts across multiple entities or payment setups.
• Experience handling advertising policy escalations and appeals.

Responsibilities

• Own paid search acquisition across Google Ads and Microsoft Ads.
• Build, launch, and scale search campaigns across multiple countries.
• Manage campaign structure, keyword clustering, negative keywords, bidding strategies, budgets, and pacing.
• Continuously analyse performance and optimise campaigns using both advertising platform data and internal business metrics.
• Scale advertising spend while maintaining acquisition efficiency.
• Own keyword expansion, search query analysis, and ongoing account optimisation.
• Test ad copy and work closely with landing page improvements to maximise conversion.
• Ensure accurate conversion tracking and understand the strengths and limitations of attribution models.
• Reconcile advertising platform data with internal product and revenue metrics.
• Maintain healthy advertising accounts, including billing, policy compliance, and issue resolution.
• Clearly communicate performance insights, experiments, and optimisation plans.

Benefits

• Fully remote work within Europe.
• Full-time B2B contract.
• Flexible working hours.
• 22 paid vacation days plus local public holidays.
• The opportunity to join a newly created business unit from the very beginning.
• High ownership and autonomy with real impact on business growth.
• Close collaboration with Product, Analytics, Growth, and the Head of Business Unit.
• The opportunity to build and scale paid search for a new consumer product in a fast-moving, data-driven environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed