Senior Paid Search Manager (Google Ads)
About The Position
We are seeking a hands-on Google Ads expert to own and optimize paid search campaigns that generate qualified personal injury cases. This role is responsible for campaign execution, tracking, optimization, reporting, and attribution. The ideal candidate has personally managed substantial Google Ads budgets, understands how to connect ad-spend to signed cases and revenue, and can operate independently in a fast-moving environment. A highly analytical, hands-on Google Ads operator who has personally managed large lead-generation budgets and can consistently turn search advertising spend into qualified personal injury cases and measurable business growth.
Requirements
- Proven hands-on Google Ads management experience.
- Experience generating leads, consultations, customers, or signed cases through paid search.
- Strong knowledge of GA4, Google Tag Manager, conversion tracking, call tracking, GCLID attribution, and offline conversions.
- Experience managing at least $100K/month in Google Ads spend.
- Ability to analyze CPL, CPA, qualified lead rates, conversion funnels, and ROAS.
- Experience in competitive lead-generation markets.
- Strong analytical, problem-solving, and communication skills.
- Able to provide specific examples of campaigns personally managed and improved.
Nice To Haves
- Personal injury or legal marketing experience.
- Experience optimizing toward qualified cases, signed clients, or revenue.
- CRM integration experience (Salesforce, HubSpot, Litify, Filevine, etc.).
- Landing page testing and conversion rate optimization experience.
- Multi-market or multi-location campaign management.
- Experience using AI and automation to improve campaign performance and reporting.
Responsibilities
- Build, manage, and optimize Google Search campaigns.
- Improve lead quality, cost per qualified lead, and case acquisition performance.
- Own conversion tracking, attribution, and reporting across Google Ads, GA4, GTM, call tracking, and CRM systems.
- Analyze search terms, lead quality, conversion rates, and ROI to drive optimization decisions.
- Collaborate with leadership, intake teams, and technical resources to improve results.
- Test ads, landing pages, targeting, bidding strategies, and new growth opportunities.
Benefits
- Exceptional prospects for growth and advancement
- Continuous training and guidance
- Satisfaction of knowing they have diligently served our clients and positively impacted the lives of others
- Remarkable work environment
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
