Senior Paid Search and AI Discovery Manager

D.R. Horton•Arlington, TX

6d•Onsite

About The Position

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information. D.R. Horton, Inc. is currently looking for a Senior Paid Search and AI Discovery Manager. The right candidate is responsible for the strategy, execution, and performance of paid search programs across existing and emerging search platforms. This role oversees large-scale, multi-market campaigns, ensuring alignment with business objectives, effective demand capture, and consistent performance across national and division-level initiatives.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or related field
7–10+ years of paid search experience in enterprise or multi-market environments
Experience managing large-scale campaigns, budgets, and agency or team performance
Ability to translate performance data into actionable strategies and business recommendations
Advanced knowledge of paid search platforms, campaign optimization strategies, and attribution methodologies
Demonstrated leadership in managing campaigns, resources, and external partners
Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications

Nice To Haves

Experience with campaign management tools
Experience with attribution modeling and multi-touch measurement
Experience managing national and localized campaign strategies within a single portfolio

Responsibilities

Develop and implement paid search strategies across national and division-level campaigns to support lead generation, sales, and market growth objectives
Design and maintain scalable campaign structures to support multi-market operations while ensuring performance visibility and governance
Oversee campaign execution and optimization, including keyword strategy, bidding frameworks, audience targeting, ad copy, and landing page alignment
Implement and manage automation strategies, including Smart Bidding and platform tools, while maintaining performance controls
Direct performance analysis and testing strategies, including A/B testing across keywords, ads, bidding strategies, and landing pages
Establish and maintain performance measurement frameworks, including tracking, attribution alignment, and funnel-based reporting
Identify performance gaps across markets, diagnose root causes, and implement corrective action plans to improve results
Lead and manage agency relationships and/or internal resources, ensuring accountability for execution quality and performance outcomes
Collaborate with marketing, analytics, web, and CRM teams to align paid search with broader demand generation strategies
Maintain documentation of campaign structures, optimization standards, and reporting methodologies
Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company