Senior Paid Media Strategist (PPC | Home Services)

REGEX SEO

1d • $4,000 - $8,000 • Remote

About The Position

We are hiring a senior paid media strategist to own performance marketing for home services businesses such as HVAC companies, plumbers, electricians, pest control companies, roofers, and similar service-based businesses. The role involves owning paid media strategy and performance across channels such as Google, Meta, YouTube, streaming/CTV, landing pages, tracking, and funnel analytics. The primary goal is to generate qualified leads that convert into booked jobs and revenue, targeting a cost-to-revenue ratio typically around 10%, with a maximum of 20% depending on the account, measured against qualified booked or closed revenue whenever tracking allows.

Requirements

• Experience with service-based business lead generation is required.
• Understanding the difference between leads, booked jobs, and revenue.
• Knowledge of why PPC campaigns often fail in service industries.
• Ability to audit an account and identify immediate changes needed.
• Ability to work with full autonomy.
• Ability to explain performance, reasons, and next steps.
• Ability to clearly state needs, requirements, and expectations when cross-collaborating on projects owned by PPC.

Nice To Haves

• Experience in the home services industry is a huge plus.
• Do not need step-by-step direction.
• Do not measure success by clicks, impressions, or form fills instead of revenue.
• Do not only follow Google/Meta recommendations.
• Do not optimize for form fills without caring about revenue.
• Do not report numbers without diagnosing problems.
• Do not wait to be told what to test or fix next.

Responsibilities

• Own performance marketing for home services businesses.
• Develop and execute paid media strategy across Google, Meta, YouTube, streaming/CTV, landing pages, tracking, and funnel analytics.
• Generate qualified leads that turn into booked jobs and revenue.
• Diagnose performance issues and implement solutions.
• Scale successful strategies and campaigns.
• Think beyond the ad account to include tracking, landing pages, funnels, lead quality, and sales follow-up.
• Work with full autonomy.
• Communicate performance, reasons for changes, and next steps clearly.
• State needs, requirements, and expectations when collaborating on PPC-owned projects.

Benefits

• Flexible schedules
• Fully remote work
• Assistance with coworking space or internet costs
• Up to 64 days of paid time off (includes paid two-week holiday rest at year end and recharge days)
• Professional development budgets for courses, tools, technology, and conferences
• Three months of parental leave for new parents
• Profit shares (year-end profits shared across the team)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed