Senior Media Strategist, Paid Social

Eighty Five Sixty•Del Mar, CA

22h•Hybrid

About The Position

For over 15 years, 85SIXTY has been helping clients transform the way they reach, acquire and engage with their customers through an integrated combination of data, technology, cross-channel strategies, and creative thinking. Some might call us a full-service digital consultancy, but we like to think of ourselves as a partner that can both drive strategy and orchestrate delivery. Founded in 2010 by a veteran in retail, eCommerce, and digital, 85SIXTY was built around a consultative, high-touch approach that allows us to work across a broad spectrum of areas to increase our value to our customers. We are supporting today’s forward-thinking brands in their journey towards growth, whether that be financially, operationally and/or strategically. Solving whatever is thrown our way and translating it into simple solutions is at the core of 85SIXTY. We are looking for team members who fit that ethos. As a Senior Media Strategist within 85SIXTY, you will have responsibility for working with clients and internal team members to define objectives and KPIs as well as devising methods for accurately measuring performance against those KPI’s. 85SIXTY has a highly collaborative approach and as such, your digital media expertise will be combined with the knowledge of other team members to create an integrated client strategy rooted in performance.

Requirements

4+ years of hands-on experience managing paid social campaigns.
Experience managing campaigns with conversion-focused objectives and measurable performance KPIs.
Familiarity with Meta, TikTok Ads Manager, and other paid social platforms.
Experience supporting campaigns with monthly budgets in the five-figure range preferred.
Experience working with hospitality, travel, tourism, or destination brands (hotels, resorts, tourism boards, or DMOs) is strongly preferred.
Understanding of travel marketing dynamics, including seasonal demand, geographic targeting, and traveler audience segmentation.
Strong analytical mindset with the ability to interpret data and translate insights into optimizations.
Proficiency in Excel/Google Sheets and PowerPoint/Slides for reporting and analysis.
Strong organizational skills and attention to detail when managing multiple campaigns simultaneously.
Self-motivated, proactive, and comfortable working in a fast-paced agency environment.

Nice To Haves

Meta Blueprint and/or Google Analytics certifications are a plus.

Responsibilities

Manage the day-to-day execution of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, Snapchat, and Reddit.
Plan and execute paid social campaigns supporting lodging bookings, seasonal promotions, destination awareness, and travel demand campaigns.
Design audience strategies based on travel intent, geographic feeder markets, seasonal travel trends, and destination interest signals.
Build and launch campaigns in-platform, including audience setup, creative trafficking, budget allocation.
Monitor campaign pacing, performance, and delivery to ensure campaigns meet KPIs and budget expectations.
Analyze campaign data and optimize campaigns in real time to improve performance and efficiency.
Develop regular reporting and insights, highlighting key learnings and actionable recommendations.
Experienced in client-facing communication, delivering clear performance insights, optimization recommendations, and proactive planning for future campaigns and initiatives.
Collaborate with internal teams across other paid media channels, organic social, creative, analytics, and SEO to support integrated marketing strategies.
Support tracking implementation and troubleshooting, including pixel tracking, event setup, and custom conversions.
Identify and execute test-and-learn opportunities such as creative testing, audience experimentation, and new platform features.
Be comfortable implementing in-platform lift studies.
Participate in campaign QA processes to ensure campaigns are launched according to best practices and agency standards.
Stay up to date on paid social platform updates, trends, and emerging opportunities, particularly within the hospitality and travel space.