Senior Paid Media Manager (Search & Social)

Bosun•Chicago, IL

2d•Remote

About The Position

We’re looking for a Senior Paid Media Manager to join a small, highly technical, fully remote digital media agency. This is an opportunity for a performance marketer who enjoys being close to the work — developing strategy, managing paid media campaigns, analyzing performance, communicating directly with clients, and getting hands-on inside advertising platforms. This is not a role where strategy gets handed off to someone else for execution. You’ll be expected to think strategically and execute tactically, moving comfortably between high-level media strategy, campaign optimization, data analysis, and client conversations. Our team is intentionally small and flat, which means your work will have a meaningful impact. You’ll work with a select group of higher-touch client accounts and have significant ownership over their paid media performance.

Requirements

Strong hands-on experience with Google Ads / paid search AND Meta Ads / paid social.
Experience developing and executing multi-channel paid media strategies.
Demonstrated ability to make strategic budget allocation decisions across multiple paid media channels.
Experience managing meaningful paid media budgets and making decisions that directly impact campaign and business performance.
Current or recent hands-on experience working directly inside advertising platforms — not solely managing people or agencies that execute campaigns.
Strong analytical and quantitative skills.
Advanced comfort with Excel or Google Sheets, including functions such as pivot tables, VLOOKUP/XLOOKUP, or similar tools.
Ability to interpret campaign data independently and translate it into actionable recommendations.
Strong client communication and presentation skills.
Ability to explain complex marketing and performance concepts simply, directly, and without unnecessary jargon.
Approximately 3+ years of relevant experience is a good starting point, but we care more about the depth and quality of your experience than a specific number of years.

Nice To Haves

Experience working with reporting and visualization platforms such as Looker Studio, Tableau, or Power BI is a plus.
Experience across additional channels such as: YouTube, Display advertising, Programmatic CTV
Full-funnel performance marketing
Attribution and measurement is highly valued.

Responsibilities

Develop and execute multi-channel paid media strategies aligned with client business and performance goals.
Manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and other digital advertising platforms.
Make informed decisions about budget allocation across channels based on campaign performance and overall business objectives.
Analyze campaign and business performance to determine where media investment should increase, decrease, or shift.
Optimize campaigns for metrics such as ROAS, CAC, CPL, CPA, conversion volume, and overall business performance.
Build, launch, troubleshoot, and optimize campaigns directly within advertising platforms.
Evaluate performance across channels rather than viewing Google, Meta, and other platforms in isolation.
Use campaign data to identify opportunities, diagnose performance issues, and make recommendations.
Build and maintain reporting using Excel, Google Sheets, Looker Studio, Tableau, Power BI, or similar tools.
Work directly with clients to communicate performance, recommendations, strategy, and results.
Turn complex performance marketing concepts and data into clear, concise recommendations that clients can understand and act on.
Collaborate with a small team of experienced marketers in a highly technical, low-bureaucracy environment.
Stay close to both the strategy and execution of campaigns from planning through optimization and reporting.