Associate Manager, Paid Media & Search

Dermalogica•Carson, CA

2d•Hybrid

About The Position

Dermalogica is seeking an Associate Manager, Paid Media & Search to be responsible for planning and managing Dermalogica.com's organic and paid search presence across traditional search engines, AI/answer engines, and YouTube. This role drives new customer acquisition and revenue growth by owning SEO and AEO (Answer Engine Optimization) strategy, Paid Search campaigns, and YouTube media, ensuring Dermalogica is discoverable and compelling wherever customers search, ask, and watch. The DTC E-Commerce business is a core growth engine for the brand.

Requirements

BA/BS preferred.
1-3 years of digital marketing experience, ideally spanning SEO and paid search (SEM).
Hands-on experience with organic search, video, or AI search optimization strongly preferred.
Agency setting highly preferred.
Experience with search, video, and e-commerce platforms (Google Analytics/GA4, Google Ads, Google Search Console, YouTube, Bing).
Working knowledge of SEO best practices, structured data/schema, and emerging AEO/AI-search tactics.
Understanding of YouTube advertising and video optimization.
Creative mindset, in the know on beauty trends.
Excellent problem-solving skills; quickly identifies and works through obstacles.
Ability to handle multiple tasks under pressure and meet deadlines.
Superior execution abilities; prioritizes, plans, and delivers against goals and objectives.
Innovative; displays original thinking, meets challenges with resourcefulness and positivity.
Excellent oral, written, and interpersonal skills.
Proficient in Microsoft Office Suite (Word, Excel, Outlook); ability to learn required business systems.

Nice To Haves

SEO / AEO tools such as Semrush and Profound a plus.
FBIG and TikTok a plus.
Project management tools a plus (Asana, Wrike).

Responsibilities

Develop and support the SEO strategy for Dermalogica.com, including technical, on-page, and content aspects, to improve organic rankings, site health, and non-branded visibility.
Build and execute an AEO (Answer Engine Optimization) strategy to grow Dermalogica's presence in AI-generated answers and AI search surfaces.
Develop and manage Paid Search strategy across platforms, identifying areas of improvement and implementing best practices, in partnership with the Paid Search agency.
Plan, launch, and optimize YouTube campaigns across the funnel, including audience strategy, creative testing, and performance optimization.
Perform ongoing keyword discovery, expansion, and optimization across paid and organic channels.
Produce detailed analysis of SEO, AEO, Paid Search, and YouTube performance, extracting key learnings to inform strategy.
Partner closely with internal and external cross-functional teams on overlapping search and video initiatives.
Support creative project management between internal teams, including contributing to new creative workflow processes for search and video assets.
Monitor competitor activity across search, AI/answer engines, and YouTube, and assess potential impact to our strategy.
Manage channel budgets and the billing process across paid search and YouTube.