Associate, Paid Search

Adelphi Group•New York, NY

4d•Hybrid

About The Position

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com Who you are: Passionate about digital advertising, you’re hungry to learn the fundamentals of paid search, SEO and social media in a fast-paced and fun environment. You’re ready to kick-start your career in media and are excited to be part of world-class, campaigns for high profile clients in a rewarding and dynamic industry.

Requirements

Ample experience in advertising or interactive media (a plus), internship experience included
Strong interpersonal skills including clear communication skills and positive attitude
Strong organizational skills, attention to detail, and accuracy when working with numbers (solid math skills)

Nice To Haves

Familiar with OneDrive and Microsoft capabilities preferred
Ability to manage multiple tasks to completion

Responsibilities

Develop a strong working relationship with the media sales community, specifically our partners, to become the point person for day to day needs and account maintenance for all active campaigns
Perform ongoing health checks including URL audits, key word audits, search query reports, etc. Flagging issues to Search Manager as they arise.
Pull data, format reports; Serve as resource in terms of gathering and distributing research around the industry or our clients
Work with Search Engine Reps to implement new tactics (placements, ad units) to improve performance of clients’ advertising
Maintain detailed files of all pertinent records (latest media plans, performance reports, etc.) relevant to clients’ business with KINESSO
Become proficient with 3rd party ad-serving, tracking & analytic systems to be able to accurately input media plan details and launch campaigns - Search Ads 360, Adobe, etc.
Brainstorming/researching targeting & copy ideas for specific campaigns
Use research tools to develop profile of target audience with view into their search/online behaviors Work closely with Media team to understand and track all pertinent campaign information
Contribute to the development of campaign assets such as key work and ad copy that aligns to the key campaign strategies
Ensure pacing is completed at the proper cadence and any issues are properly flagged; update pacing documents