Senior Paid Media Manager

Avalara•UNAVAILABLE, UNAVAILABLE

6d•Remote

About The Position

We're looking for a Senior Paid Media Manager to lead multi-channel paid media strategy, execution, and optimization across digital and offline channels. This role is responsible for driving scalable acquisition and pipeline growth through a diversified channel mix, balancing growth with efficiency.

Requirements

7-10+ years in performance marketing across multiple paid channels
Proven ability to scale multi-channel acquisition programs
Strong analytical foundation with experience in attribution and experimentation
Experience managing budgets with clear ROI accountability
Ability to connect channel performance to business outcomes
Experience using AI and AI-related technologies, ready to thrive here.
Apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
Grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Responsibilities

Lead multi-channel paid strategy
Own cross-channel strategy and performance across paid social, display, video, affiliates, and offline media
Drive channel mix optimization to maximize incremental pipeline and revenue impact
Align channel strategies to personas, segments, and funnel stages
Drive performance and optimization
Evaluate and optimize channel performance based on business outcomes (pipeline, revenue, CAC)
Identify opportunities to improve efficiency and scale across channels
Evaluate channel contribution and incrementality to inform investment decisions
Budget ownership and allocation
Own and optimize a multi-channel media budget, reallocating investment based on incremental returns across channels and segments
Align channel investment to segment-level pipeline and revenue goals
Support forecasting and performance planning tied to business outcomes
Experimentation and growth
Build and own a structured experimentation roadmap to drive scalable growth
Test new channels, formats, audiences, and creative strategies
Cross-functional partnership
Partner closely with Revenue Marketing, Product Marketing, and Sales to align on growth targets, feedback loops, and performance insights
Establish strong feedback loops to inform optimization and performance insights
Ensure tight integration across paid efforts to improve full-funnel performance