Paid Media Manager

Pattern • Lehi, UT

2d • Onsite

About The Position

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com , Target.com , eBay, Tmall, TikTok Shop, JD, and Mercado Libre. Pattern has been named one of the fastest growing tech companies headquartered in the US by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

Requirements

• Minimum 1–2 years' experience managing TikTok Ads campaigns; Meta experience is a plus but not the primary focus.
• Strong, hands-on knowledge of TikTok Ads Manager and TikTok Shop ad formats — In-Feed, Spark Ads, TopView, GMVmax, and more.
• Working familiarity with Meta Ads Manager and core formats
• In-depth knowledge of TikTok-specific audience targeting, bidding strategies, and campaign optimization; solid foundational understanding of the same on Meta.
• Creative mindset with an intuition for what performs natively on TikTok — short-form video, trending sounds, authentic storytelling.
• Familiarity with pixel setup, server-side tracking, and attribution best practices across TikTok and Meta
• Experience with budget management, pacing, and multi-channel reporting.
• Excellent communication and collaboration skills.

Responsibilities

• Set up and launch paid campaigns primarily across TikTok DTC and TikTok Shop, with additional support on Meta (Facebook/Instagram), aligned with brand objectives and target audiences.
• Develop and brief ad creatives (video assets, UGC-style content, copy, calls-to-action) built first for TikTok's platform, trends, and native formats — with Meta adaptations as needed.
• Optimize live campaigns to maximize ROI by adjusting targeting, creatives, bids, and placements across TikTok and Meta.
• Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates at both the platform and account level.
• Conduct A/B testing on creatives, audiences, offers, and campaign structures — with a focus on TikTok's unique testing environment.
• Produce regular performance reports with insights and recommendations spanning TikTok Shop, TikTok DTC, and Meta.
• Coordinate with creative and content teams to maintain a constant pipeline of TikTok-native assets and Meta-ready formats.
• Stay ahead of TikTok platform updates, algorithm changes, new ad solutions, and shopping features, while keeping a working knowledge of Meta developments.
• Troubleshoot tracking, set up conversion events, and maintain pixel health across TikTok Pixel and Meta Pixel/CAPI.
• Manage budgets and pacing across channels to ensure campaigns stay within spend targets and hit efficiency goals.

Benefits

• Unlimited PTO
• Paid Holidays
• Onsite Fitness Center
• Company Paid Life Insurance
• Casual Dress Code
• Competitive Pay
• Health, Vision, and Dental Insurance
• 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed