Paid Media Manager

Auto Approve• US,

1h•$80,000 - $120,000•Remote

About The Position

Auto Approve is a fast-growing, multi-million-dollar fintech organization. We are disrupting the way people pay for their cars and trucks, saving customers over $1,000 a year. Auto loans are complicated, confusing, and too costly. Auto Approve makes it simple for our customers to save money and enjoy life more. With the help of our private equity backers, we are revolutionizing the auto finance industry. We recently crossed the $5B loan milestone, helping over 150,000 customers refinance loans; putting more money back in their pockets for things that matter the most. For the past 3 years, Auto Approve was recognized on Inc. 5000's list of Fastest Growing Private Companies. We have even bigger goals and growth in mind for 2026, and the Paid Media Manager will have an opportunity to grow personally and professionally and have a direct impact in helping Auto Approve achieve our aggressive growth goals into the future. Most of our team members join us because they connect with our mission of providing services that make it simple for our customers to save money and enjoy life more. We provide a fast-paced, enthusiastic atmosphere that thrives on constant improvement. We offer a competitive compensation package, a full suite of benefits (including medical, dental, vision, & pet insurance, disability & leave benefits, life insurance, 401K plan with match, and more), and PTO and holidays. We are looking for individuals to demonstrate an entrepreneurial spirit, promote fresh ideas, and serve as an agent of change. The Paid Media Manager will join our rapidly growing team remotely.

Requirements

5+ years of hands-on experience managing paid search and paid social campaigns, ideally in B2C, fintech, or high-volume lead generation.
Solid working knowledge of Google Ads, Microsoft Advertising (Bing), Meta Ads Manager, TikTok Ads, and display/programmatic networks.
Experience with AI and automation features within ad platforms (Performance Max, Smart Bidding, Advantage+, etc.) and a willingness to experiment with emerging AI tools.
Experience building and running testing programs (A/B, multivariate, incrementality) to improve campaign performance.
Experience managing $400K+ monthly ad budgets and optimizing spend toward aggressive KPIs.
Solid understanding of digital attribution, funnel metrics, and conversion rate optimization.
Proficiency with GA4, Google Tag Manager, and performance dashboards.
Analytical mindset with the ability to translate campaign data into business outcomes and clear next steps.
You're plugged into the paid media world. You regularly read sites like Search Engine Land, PPC Hero, or Jon Loomer's blog, follow experts on LinkedIn, and you're usually the first to know when Google or Meta announces something new.
Comfortable in a high-growth, results-driven environment where agility and execution matter.
Ability to manage multiple priorities, meet deadlines, and drive execution independently.

Responsibilities

Develop and execute full-funnel paid media strategies across Google, Bing, Meta, TikTok, and programmatic display with a strict focus on CPL and ROAS.
Build and manage structured testing programs (A/B, multivariate, incrementality) to continuously improve campaign performance.
Leverage AI and automation tools within ad platforms, including Performance Max, Advantage+, automated bidding strategies, and emerging AI-powered creative solutions.
Stay current with platform updates, policy changes, and new features across Google Ads, Microsoft Advertising, Meta, and TikTok, translating changes into actionable strategies.
Manage and optimize marketing spend to maximize ROI across all paid channels.
Own conversion tracking, pixel implementation, attribution setup, and campaign measurement infrastructure.
Analyze performance data to surface insights, improve targeting and messaging, and inform budget allocation decisions.
Partner with creative teams to develop and test high-converting ad creatives and landing pages.
Support affiliate performance and digital partnerships through integrated paid strategies.
Manage relationships with media vendors, platforms, and affiliate networks.
Provide insights into Auto Approve's digital customer experience and recommend improvements.