Senior Paid Advertising Strategist, Fashion

Power Digital

15h

About The Position

We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence, igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Requirements

4-5 years of digital marketing experience; 3+ years in an agency setting
Minimum 3-4 years of hands-on experience with at least 2+ of the following paid advertising channels: Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising networks
Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story
Strong written and verbal communication skills
Strong organizational and project management skills
Self-motivated individual with a strong desire to succeed
Excellent interpersonal skills
Confident with client-facing presentations and communication
Strong work ethic and ability to learn quickly and independently
Interested in a long-lasting relationship with a growing company
Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills

Responsibilities

Lead performance marketing strategy and execution across marquee accounts, ensuring delivery against all client goals.
Conduct thorough QA to prevent errors that could negatively impact client revenue.
Ensure accurate budget pacing and advise on budget changes.
Demonstrate expert-level proficiency in at least two major ad channels (e.g., Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Reddit, YouTube, Snapchat).
Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests.
Analyze campaign data and client-specific sources of truth (including MMTs) to develop actionable insights and strategic recommendations.
Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation.
Apply advanced technical knowledge across attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices.
Maintain consistent, high-quality communication with clients and internal teams.
Lead proactive, strategic conversations around media buying, performance opportunities, and optimization plans.
Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention.
Serve as a key strategic leader within the department and account teams, influencing direction and decision-making.
Complete new business appraisals as needed for the paid advertising product within your division.
Support the growth of junior talent through coaching, knowledge-sharing, and participation in team ceremonies (scrums, 1:1s, etc.).
Demonstrate full knowledge of the Power Circuit, executing on all recommendations from the solutions roadmap.
Leverage AI technologies to enhance workflows, outputs, and business efficiency.
Utilize and fully integrate Power Digital’s nova ecosystem tools and methodologies within day-to-day responsibilities.