Consumer Services Senior Paid Advertising Strategist

Power Digital

15h•Hybrid

About The Position

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

Requirements

4-5 years of digital marketing experience; 3+ years in an agency setting
Minimum 3-4 years of hands-on experience with at least 2+ of the following paid advertising channels: Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising networks
Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story
Strong written and verbal communication skills
Strong organizational and project management skills
Self-motivated individual with a strong desire to succeed
Excellent interpersonal skills
Confident with client-facing presentations and communication
Strong work ethic and ability to learn quickly and independently
Interested in a long-lasting relationship with a growing company
Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills

Responsibilities

Lead performance marketing strategy and execution across marquee accounts, ensuring delivery against all client goals.
Conduct thorough QA to prevent errors that could negatively impact client revenue.
Ensure accurate budget pacing and advise on budget changes.
Demonstrate expert-level proficiency in at least two major ad channels (e.g., Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Reddit, YouTube, Snapchat).
Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests.
Analyze campaign data and client-specific sources of truth (including MMTs) to develop actionable insights and strategic recommendations.
Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation.
Apply advanced technical knowledge across attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices.
Maintain consistent, high-quality communication with clients and internal teams.
Lead proactive, strategic conversations around media buying, performance opportunities, and optimization plans.
Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention.
Serve as a key strategic leader within the department and account teams, influencing direction and decision-making.
Complete new business appraisals as needed for the paid advertising product within your division.
Support the growth of junior talent through coaching, knowledge-sharing, and participation in team ceremonies (scrums, 1:1s, etc.).
Demonstrate full knowledge of the Power Circuit, executing on all recommendations from the solutions roadmap.
Leverage AI technologies to enhance workflows, outputs, and business efficiency.
Utilize and fully integrate Power Digital’s nova ecosystem tools and methodologies within day-to-day responsibilities.

Benefits

Base salary + commission opportunities
Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
401(k) plan - 4% employer contribution matching
Unlimited Time Off available on day one
Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
Fully flex work environment: full-remote, in-office, or hybrid
A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
Employee Assistance Program (EAP)
12 observed United States national holidays + 2 mental health recharge days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives