Advertising Campaign Strategist

Demandbase

1d • Hybrid

About The Position

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.

As an Advertising Campaign Strategist (ACS) at Demandbase, you'll play a critical role in helping our customers realize the full value of their investment in our advertising solutions. You’ll act as a strategic advisor and media expert—ensuring campaign success, driving full media utilization, and delivering actionable insights that demonstrate measurable business value.
The ACS is a hybrid of campaign manager, data analyst, and customer success partner. You’ll work cross-functionally with our Ad Ops, Product, and GTM teams to execute high-impact advertising campaigns while helping Demandbase achieve its internal revenue goals. This role is positioned for growth into a Senior or Lead position.

Requirements

• Minimum 3 years of experience in digital advertising, ideally with a B2B focus
• Experience in a customer-facing account management role, supporting mid-market and/or enterprise clients
• Proven ability to translate campaign metrics into clear, actionable insights that demonstrate business impact
• Strong analytical skills to evaluate success against performance targets
• Strong technical proficiency with tools like Salesforce, Excel, and PowerPoint

Nice To Haves

• Experience buying and/or planning digital advertising campaigns is a plus

Responsibilities

• Manage a book of ~20 customer accounts (volume may vary by segment)
• Drive full utilization of booked media budgets through strategic execution and performance storytelling
• Build and manage customer audience journeys and campaign briefs
• Deliver compelling, insight-driven reports that support renewals and expansion
• Collaborate with cross-functional partners (CSMs, Ad Ops, Sales) to align campaign strategy and timelines
• Surface optimization opportunities and serve as the voice of the customer in internal planning
• Contribute to special projects, tiger teams, and the evolution of internal tools, templates, and processes
• Support campaign launches and ensure impressions are served to drive accurate billing

Benefits

• Up to 100% paid premiums for Medical and Vision coverage
• Access to Modern Health for mental wellness resources
• Flexible PTO policy
• 15 paid holidays in 2026 (including a three-day break around July 4th and a full week off for Thanksgiving)
• No Internal Meetings Fridays
• Competitive 401(k) plan
• Short-term and long-term disability coverage
• Life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed