CPG Paid Advertising Strategist, Client Experience
Power Digital
•Remote
About The Position
We are seeking a CPG Paid Advertising Strategist to join our team. This role is responsible for developing and executing paid advertising strategies for CPG clients, focusing on driving revenue growth and brand recognition. You will work with a dynamic team of marketers, creatives, analysts, and technologists to challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. This is a contract position with the intent to hire as a full-time employee in 30-90 days after the start date.
Requirements
- Proven experience in paid advertising, with a focus on CPG clients.
- Proficiency in managing paid media campaigns on platforms such as Google Ads, Meta Ads, etc.
- Strong analytical skills and experience with data analysis tools (e.g., Google Analytics).
- Excellent understanding of the customer journey and how paid media fits into a broader marketing strategy.
- Ability to work independently and as part of a remote team.
- Proficiency in spoken and written English at an advanced level.
Nice To Haves
- Experience with Power Digital's proprietary technology, nova.
- Experience with programmatic advertising and CTV.
- Familiarity with retail marketing strategies.
Responsibilities
- Develop and implement paid advertising strategies for CPG clients across various platforms.
- Manage and optimize paid media campaigns to achieve client objectives, including revenue growth and brand recognition.
- Conduct thorough keyword research, audience segmentation, and competitive analysis.
- Monitor campaign performance, analyze data, and provide regular reports with actionable insights.
- Collaborate with internal teams (SEO, Content, Social Media, Creative) to ensure integrated campaign execution.
- Stay up-to-date with the latest trends and best practices in paid advertising and the CPG industry.
- Manage client relationships and communicate campaign progress and results effectively.
Benefits
- 100% remote, in-office, or hybrid work styles supported.
- Contract position with the intent to hire as a full-time employee.
- Opportunity to work with leading and emerging companies.
- Access to proprietary technology (nova).
- Collaborative and people-first culture.
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
