Paid Advertising Strategist - Ecommerce

Power Digital

14h

About The Position

Power Digital is an AI-Native Growth Firm that combines talent and technology to help brands grow. They use proprietary AI operating system, Omega, and an intelligence layer, Iris, to enhance the capabilities of their strategists, creatives, analysts, and technologists. The firm emphasizes a people-first culture, valuing diversity, curiosity, ambition, accountability, and a commitment to delivering results. They act as an extension of their clients' teams, focusing on strategy, execution, and measurement to identify and address growth blockers. A Paid Advertising Strategist at Power Digital is responsible for the execution, performance, and growth of client campaigns. They are client-focused, aligning their efforts with business goals, and operate autonomously. The Strategist collaborates with account leadership on strategy, manages reporting, optimizations, client communication, and campaign execution, including keyword research, ad copy development, and bid management. They are expected to provide ongoing strategic insights and demonstrate a strong understanding of their service area and performance drivers.

Requirements

2-3 years of digital marketing experience; 1-2 years in an agency setting.
Minimum 2-3 years of hands-on experience with at least 2+ of the following paid advertising channels: Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising networks.
Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizations.
Proficiency in Google/Microsoft Office Suite(s).
Proficiency in Google Analytics.
Strong understanding of full-funnel marketing.
Strong written and verbal communication skills.
Strong organizational and project management skills.
Self-motivated individual with a strong desire to succeed.
Excellent interpersonal skills.
Confident with client-facing presentations and communication.
Strong work ethic and ability to learn quickly and independently.
Interested in a long-lasting relationship with a growing company.

Nice To Haves

Full knowledge of the Power Circuit, adapting to the latest product processes.
Utilize and leverage Power Digital's Nova ecosystem as it relates to your role.

Responsibilities

Full ownership and execution of performance marketing via paid social & paid media native platforms (Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads).
Effectively executing builds and production A-Z with redundancy across channels and 100% on time delivery.
Lead execution of optimizations with regard to performance improvements relative to goals.
Manage all client budgets and/or advise on budget changes based on expertise with accurate budget pacing.
Sufficient QA that results in no errors that would yield a negative impact to revenue for clients.
Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests.
Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation.
Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention.
Effectively own strategic communication internally for client teams.
Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialists where applicable.
Weekly client progress recaps, outlining performance insights and future recommendations.
Consistent upkeep of client testing roadmaps and project management of next steps.
Complete understanding of the marketing funnel and how to execute via paid social and paid media.
Full knowledge of the Power Circuit, adapting to the latest product processes.
Utilize and leverage Power Digital's Nova ecosystem as it relates to your role.
Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results.
Ownership of performance reporting and strategy communication.
Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps.
Employ AI technologies to enhance and optimize business processes.