Senior Meta Ecommerce Media Buyer

4am Media • San Diego, CA

4d • Onsite

About The Position

4AM Media owns and operates 3 DTC brands across health, cleaning, and pets. They are full-stack brand builders, handling supply chain, creative, custom funnels, media buying, analytics, and customer service in-house. Last year, they spent over $40M across paid media scaling their own products. They are looking for a Senior Meta Media Buyer to take ownership of significant Meta spend across their brand portfolio and scale it profitably. The role involves full P&L responsibility for Meta budgets, including contribution margin and brand MER, with direct input on creative and testing strategies. Starting budgets typically range from $25-40k/day per buyer, with potential for scaling.

Requirements

• 5+ years buying Meta for ecommerce.
• At least 2 years with spend levels well over $500,000 per month.
• Personally scaled accounts to $30k+/day in profitable spend (hands-on keyboard experience).
• P&L thinking: understanding of contribution margin, Northbeam, nMER, and LTV, and making decisions accordingly.
• Creative intuition: ability to predict ad performance and validate with data.
• Comfortable with ownership and making independent decisions on testing strategies.

Nice To Haves

• Experience in the health, cleaning, or pets DTC industries.

Responsibilities

• Take ownership of meaningful Meta spend across the brand portfolio and scale it profitably.
• Be responsible for the full P&L outcome of Meta budgets managed, including contribution margin and brand MER.
• Have direct input on what creative gets created, tested, and killed.
• Brief the creative team on new tests based on data analysis.
• Ship 10-30 new creative variants and 2-5 landing page tests per week.
• Identify and fix tracking issues promptly.
• Provide clear updates on campaign performance, identifying what's working, what's broken, and next steps.
• Develop and test counter-versions to competitor funnels within 72 hours.
• Profitably manage over $1,500,000 per month across one or more brands within 12 months.
• Build a creative testing system that the rest of the team adopts.
• Identify and scale multiple new winning angles and/or funnels that become category-defining bets for one of the brands.
• Be considered for expanded P&L ownership or a leadership role on the growth team.

Benefits

• Bonus potential tied to contribution margin.
• No approval chains for campaign changes or budget adjustments.
• Access to an in-house creative team that moves fast.
• Full-stack visibility into product roadmap, LP performance, email retention, and unit economics.
• Real growth path into Head of Growth, brand P&L ownership, or leading other buyers.
• Opportunity to work on owned brands, not client accounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed