Senior Media Strategist

adQuadrant

13d

About The Position

The Senior Media Strategist role blends data-driven strategy, performance analysis, creative insight, and clear communication. This position is ideal for someone who thrives in a fast-paced, collaborative environment and can confidently lead cross-functional teams to drive measurable growth. You’ll serve as a strategic partner to both clients and internal stakeholders—owning media strategy, championing AI-driven innovation, and optimizing campaigns across platforms to deliver exceptional results for our top-tier accounts.

Requirements

Proven experience managing paid social campaigns with budgets exceeding $100K/month across Facebook, Instagram, TikTok, and Pinterest; additional expertise with TikTok Shop, Snapchat, or LinkedIn is a strong plus.
Must demonstrate grit, intellectual curiosity, customer obsessed, data driven decisions, no ego, a commitment to getting it right
Brings top-tier attitude and effort to continuously elevate existing skills and knowledge
Exceptionally organized, detail-oriented, and effective in fast-paced, ambiguous environments
4+ years of experience managing paid media across Meta, TikTok, Pinterest, or similar platforms
At least one current paid media certification (e.g., Meta Blueprint, TikTok Academy)
Deep understanding of auction-based media buying and strategies to scale profitably
Strong grasp of ad targeting methodologies, performance optimization, and iterative testing
Familiarity with AI-powered marketing tools (e.g., predictive analytics, automated bidding, generative creative testing)
Experience leveraging machine learning models to inform media mix, creative decisioning, or performance forecasting
Comfortable interpreting outputs from AI tools and translating them into actionable strategy
High proficiency in Microsoft Excel (pivot tables, lookups, etc.) and performance reporting platforms
Fluent in mathematical and statistical concepts with strong critical thinking skills
Naturally curious, continuously learning, and applying new insights to improve campaign outcomes
Strong communicator with a performance-first mindset and a drive to exceed goals

Nice To Haves

additional expertise with TikTok Shop, Snapchat, or LinkedIn is a strong plus.
advanced degree a plus

Responsibilities

Orchestrating multi-channel forecasting frameworks that integrate real-time platform data with predictive AI inputs to proactively manage pacing and mitigate performance dips before they impact the bottom line.
Strategizing and optimizing for performance metrics such as ROAS, CPA, CPL, and CTR to drive measurable business outcomes.
Executing full-funnel, conversion-focused media strategies for a diverse portfolio ranging from high-growth mid-market brands to complex enterprise organizations.
Leading campaign performance analysis and using data to inform strategic direction and optimizations.
Utilizing AI-driven tools for forecasting, real-time bidding, and media mix modeling to improve efficiency and scale.
Translating NLP and sentiment analysis into actionable market intelligence; identifying emerging consumer white spaces and competitor vulnerabilities to pivot creative and bidding strategies ahead of market shifts.
Translating AI insights into actionable strategies and clearly communicating them to clients and internal stakeholders.
Owning media strategy and defining next steps to meet client objectives.
Collaborating with creative teams to assess performance and guide next-generation creative strategy.
Auditing accounts to ensure implementation of best practices and identifying areas for improvement.
Building strong client relationships and demonstrating consultative, solution-oriented communication.
Engaging with platform partners to gather insights and advocate for better support and collaboration.
Developing and maintaining systems, processes, and shared resources to support cross-channel media operations.
Embracing and applying adQuadrant’s omni-channel performance marketing approach.
Demonstrating a proactive, test-and-learn mindset to continuously improve performance and strategy.