Senior Media Planning Manager

DAZN•New York, NY

6d•$70,000 - $90,000•Hybrid

About The Position

As a Senior Media Planning Manager, you will play a crucial role in leading the development of integrated media strategies that elevate DAZN’s position in the North American market. This role sits at the intersection of strategy, creativity, and data—giving you the opportunity to create meaningful, measurable impact on how sports fans discover and engage with DAZN. If you excel in translating insights into smart media execution, collaborate confidently across teams, and thrive in a high-energy environment driven by live sports, this is an opportunity to influence DAZN’s growth in one of its most important markets. As a Senior Media Planning Manager, you will lead the end-to-end planning, management, and optimisation of integrated media campaigns. Partnering closely with Brand, Growth, Creative, Data, Product, and external media agencies, you will ensure DAZN’s campaigns deliver maximum reach, impact, and performance across channels including TV, digital, OOH, social, programmatic, and partnerships. You will develop annual and campaign-specific media strategies, manage agency relationships, oversee investment recommendations, and ensure plans are aligned with commercial objectives and market insights. You will also evaluate performance, refine targeting approaches, and deliver actionable recommendations to drive efficiency and effectiveness. This role is ideal for someone who brings strong cross-channel media expertise, deep market knowledge, and the ability to lead complex, high-profile campaigns in a fast-paced environment influenced by major sports cycles.

Requirements

Strong experience in media planning, strategy, or comms planning within a media agency or in-house team
Deep understanding of the North American media landscape and consumer behaviour
Cross-channel expertise across TV, digital, social, OOH, and programmatic
Ability to translate insights and data into strong media recommendations
Strong analytical ability and experience with measurement, reporting, and effectiveness tools
Excellent stakeholder management and communication skills
Ability to manage high-volume, fast-paced campaigns with multiple priorities
Experience working with creative, research, and data teams to inform media approaches
A proactive, solution-oriented mindset with strong attention to detail

Nice To Haves

Knowledge of subscription, streaming, entertainment, or sports industries (a plus)

Responsibilities

Leading development and execution of integrated media strategies across all channels
Managing media agencies and ensuring best-in-class planning, buying, and optimisation
Overseeing campaign delivery across TV, digital, social, OOH, audio, and partnerships
Translating commercial goals, audience insights, and research into robust media plans
Managing budgets, investment allocation, forecasting, and pacing across campaigns
Reviewing campaign performance and delivering actionable insights to stakeholders
Developing measurement frameworks and supporting MMM, attribution, and uplift studies
Guiding creative teams on media-informed asset needs and format best practices
Collaborating with Brand, Growth, Product, and regional teams to align plans with business goals
Identifying strategic opportunities based on consumer behaviour, trends, and competitive analysis
Ensuring plans follow industry best practices and support continuous improvement
Presenting strategies, plans, and results clearly to senior leadership
Contributing to long-term media planning and brand-building strategies