Senior Associate, Integrated Media Planning
About The Position
We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities. We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. As a Senior Associate in Planning at Omnicom Media Group, you will play a vital role in the planning team, leveraging your growing experience to support the development and implementation of complex, multi-channel media strategies. You will be responsible for more advanced tasks in campaign development, data analysis, and client service, while continuing to build your expertise as a media planning professional. Your analytical abilities and attention to detail will help deliver exceptional results for clients and contribute to overall team excellence.
Requirements
- Bachelor's degree in advertising, marketing, communications, business, or a related field.
- 1-2 years of experience in media planning or a related field (agency experience preferred).
- Strong analytical skills and proven ability to interpret and synthesize data into meaningful insights.
- Proficiency in Microsoft Excel, PowerPoint, and industry-standard planning tools.
- Effective written and verbal communication skills.
- Ability to manage multiple tasks, timelines, and priorities with organization and attention to detail.
- Collaborative, proactive, and committed to ongoing learning and professional growth.
Responsibilities
- Support and co-lead the development and execution of integrated, cross-channel media plans that directly address client business objectives.
- Analyze audience, market, and campaign data to provide insights that inform media recommendations and optimize plan performance.
- Prepare and present client-facing materials, including flowcharts, presentations, and competitive reviews, ensuring accuracy and strategic alignment.
- Participate in ongoing campaign monitoring, optimizations, and post-campaign analyses, delivering clear takeaways and actionable recommendations.
- Maintain strong understanding of client industries, goals, competitive environments, and evolving media landscapes.
- Act as a mentor and resource to Planning Associates, providing guidance and supporting onboarding and ongoing training initiatives.
- Ensure high standards of documentation, project management, and adherence to Omnicom Media Group processes throughout all planning activities.
- Collaborate closely with internal teams-including activation, strategy, analytics, and content to ensure seamless plan implementation.
- Take initiative in updating and applying industry best practices, emerging technologies, and OMG-specific tools to enhance planning outcomes.
- Proactively contribute ideas, solutions, and improvements to enhance team performance and client results.
Benefits
- health insurance
- vision insurance
- dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- vacation days
- sick days
- personal days
- paid parental leave
- paid medical leave
- STD/LTD insurance benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
