Senior Media Planner, Strategic Planning

Tinuiti

1d•Remote

About The Position

The Senior Media Planner is a critical role within Tinuiti’s Client Strategy team. The role is focused on promoting and expanding Tinuiti’s Strategic Planning function. It is fit for someone with deep media experience in telling stories using planning and research tools, as well as being a trusted advisor to clients. You establish and define high-impact, long-term marketing strategies at the business level by developing account strategies, audience & messaging insights, consumer journey, and media mix recommendations. You are not satisfied with the status quo and are hungry for strategic, insightful innovation. You have a proven track record of success in leading progressive strategies, being a trusted advisor, growing businesses, training up, and mentoring talent. You possess the superior presentation skills to communicate your data-driven strategic direction and insights to clients, prospects, and teams effectively.

Requirements

5+ years of media buying, planning & strategy experience with a focus on strategic and operational planning in US national market
Experience with cross-channel planning required, Including: linear TV, streaming video/audio, and overall digital media (search, social, display, etc)
Expert knowledge and use of planning and research platforms including Nielsen suite (Commspoint, Nielsen Media Impact, NPower, National TV View), Resonate, Comscore, Kantar
Understanding of companies/campaigns with KPIs that range from performance marketing to true brand awareness efforts
Strong POV of industry planning, insights, and competitive tools
Expert knowledge of the media landscape - both traditional and digital
Ability to build relationships with clients and peers (trusted advisor)
Strong written and oral communication skills, specifically around presentation story-telling
Ability to travel to onsite meetings 1-2 times a month at most

Nice To Haves

Core Competencies: Communication & Presentation Skills- Effective in both written, and both formal and informal presentation settings
Collaboration - Ability to work well and adapt to work well with a variety of personalities and levels (both internally and externally)
Leadership - Everyday team management including:, project and allocation management, career pathing, feedback and support, work quality control
Resourcefulness & proactive thinking - the ability to research, find, and deliver actionable insights
Drive - Does not settle simply for “good”, always strives to deliver the highest quality of work
Planning Tools – Knows the ins and out of pulling data from 3rd Party Planning tools (Kantar, Commspoint, Pathmatics, SimilarWeb, Resonate, NMI) and finding key insights. Familiar with the landscape of tools available in the industry, their strengths, and weaknesses.
Insights - Possess the ability to see the heart of an issue and respond accordingly
A data-driven mindset; review results and performance of paid media campaigns based on predetermined success indicators, determine the effectiveness and report back to the client

Responsibilities

Use audience, competitive, channel, and media planning tools and strong media acumen to help answer critical questions and make recommendations around the timing, size/budget, duration/flighting, and media mix of new and existing campaigns reflective of a client’s business strategy to advance its share/penetration and achieve profitable growth
Lead the identification of media partners/platforms, programming/networks opportunities that are best to suited for our client(s) and their unique needs, with the aim of maximizing the impact of their campaigns through a range of media platforms; predominantly OTT, Linear TV, Terrestrial Radio, Online Video, Social, Search and Digital Audio
Analyze demographic data and trends in consumption to ensure these are factored into our media recommendations.
Interpret insights and data from tool suite to drive actionable full-funnel media recommendations around brand awareness, consideration, and brand performance
Leverage past offline media planning experience and agency case studies to inform the core planning metrics and benchmarks (i.e. the optimal reach, frequency, TRP/GRP, impressions to meet a given client objective)
Own conception and delivery of innovative, well-targeted business-building marketing solutions and serve as a key point of contact for the client in the development and approval of these plans
Operate cross-functionally with our investment team and our client strategy team to ensure that our planning outputs and recommendations are synced with our measurement capabilities and our buying footprint
Work in lockstep with Client Strategy & Analytics counterparts to understand our performance-based attribution and optimizations, arriving at a synergistic approach that combines these outputs with the future planning inputs for a blended campaign that hits our client’s KPIs
Partner with our Strategic Planning lead to serve as the agency liaison with our external planning tool partners. Help evaluate and roadmap the further development of Tinuiti’s suite of tools including evaluation, recommendations, and rationale for changes or enhancements

Benefits

Unlimited PTO
17 paid holidays
Flex Fridays
Offices will be closed for 3 total weeks throughout the year
Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Match up to 4% of your contributions at 100% with immediate vesting
Fringe, Forma, Thankful giving, Equity
Bravely coaching session, Mentor program and more
20 paid holidays
Unlimited Telemedicine and Teletherapy available at no cost
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
On-demand learning, mentorship program, leadership and management development programs and resources