Senior Media Manager

Adelphi Group•Toronto, ON

2d•$110,000 - $140,000•Hybrid

About The Position

Flywheel is seeking an experienced and strategic-minded Senior Media Manager to lead and drive its media initiatives within the retail media landscape. As a key member of the marketing team, the Senior Media Manager will be responsible for developing and implementing comprehensive media strategies, optimizing advertising campaigns, and ensuring alignment with overall business goals. The ideal candidate will possess a deep understanding of retail advertising platforms, data-driven decision-making skills, and a proven track record of successful media management. Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world's leading brands, offering clients access to near real-time performance measurement and improving sales, share, and profit. With teams across the Americas, Europe and APAC, Flywheel offers a career with real impact, endless growth opportunities and the support needed to be the best.

Requirements

Bachelor’s Degree with at least 6 years of account management experience
Digital Retail (Retail Media preferred) experience required
At least 2 years of experience in Ecommerce media management
Digital marketing, financial/quantitative analytics experience
Strong analytical skills, with adequate knowledge of Microsoft Excel—pivot tables and ‘VLOOKUP’
Detail-oriented, good project management and organizational skills with the ability to work on tight deadlines
Experience in developing, managing, and analyzing online promotion campaigns
Possess strong interpersonal, presentation and communication skills
Innovative, scrappy, and independent thinker with the ability to influence using data
Ability to thrive in dynamic and demanding situations with minimum supervision
Experience leading successful teams, including developing junior colleagues to progress in their careers
Proven ability to effectively communicate performance, thought leadership and partnership updates to sr. leadership at clients, inclusive of C-Suite contacts

Responsibilities

Lead client engagements and drive strategy discussions
Help clients to plan and develop a budget and then work with your team to deliver campaigns according to KPIs agreed to with the client
Provide guidance on campaign optimizations to ensure campaigns are set up for success
Oversee keyword and bid strategy across available advertising options
Establish structure and oversee development of daily, weekly, and monthly reporting, analytics, and performance insights for retail media campaigns
Oversee creation and execution of Test & Learns, especially of emerging retailer ad offerings and internal Flywheel capabilities
Lead or oversee the success of recurring client calls
Develop broader account teams and direct reports to support career growth at Flywheel and progression to the next role
Accountable for accurate delivery of client campaign budgets and responsible for any mismanagement of client budgets by broader account teams
If Media and Retail engagement (Full Service), connect weekly with internal Retail team
Responsible for client education on trends and best practices, as well as sharing industry Thought Leadership
Work with teams to identify new opportunities for clients under management
Work with teams to quickly identify and resolve any client issues
Lead internal projects that support the continued growth of the Flywheel media team
Own agenda and preparation for Quarterly Business Reviews (QBRs) by client, delegating materials development to account teams
Deliver executive-Level partnership updates and support sr. level meetings along side Flywheel Directors and VPs