Senior Media Manager

Anthropic•San Francisco, CA

3d•Hybrid

About The Position

As a Senior Media Manager at Anthropic, you will lead all paid media for our enterprise business and have key contributions for our broader brand media initiatives. You'll own how Anthropic and Claude reach the people who decide how organizations adopt AI, working within the Brand & Integrated Marketing team to turn commercial objectives into paid media plans that reach executives and consumers at the moments that matter. In this role, you'll own the enterprise paid media strategy end to end, including channel mix, budget allocation, campaign architecture, and measurement, across paid social, programmatic, video, broadcast, audio, out-of-home, and trade and industry media. You'll develop a point of view on where our investment belongs and make the case for it with evidence in smart, strategic ways that can be applied to our entire media mix. You'll partner closely with Product Marketing, Growth, Sales, and Marketing Data Science, and you'll manage the agency, vendor, and platform relationships that bring the work to life, bringing both strategic judgment and hands-on rigor to the execution.

Requirements

Extensive experience in paid media planning and strategy, including owning channel mix, budget allocation, and audience strategy for campaigns at meaningful scale on both B2B and B2C brands
Have planned and bought across both upper-funnel and lower-funnel paid channels, and understand how each behaves differently
Bring an independent point of view on where media investment belongs, and can defend it with evidence
Are highly analytical and comfortable using data to inform strategy, optimize campaigns, and demonstrate return on investment
Have managed media budgets and made real trade-offs between competing priorities
Are skilled at briefing agencies well and holding partners accountable for both strategy and execution
Can translate business objectives into actionable media plans, and communicate strategy clearly to technical and non-technical audiences
Work effectively in fast-moving, ambiguous environments and can balance longer-term planning with rapid iteration
Enjoy collaborating across marketing, product, and communications teams
Are excited about Anthropic's mission to develop AI that is safe and beneficial

Nice To Haves

Experience planning paid media against business decision-makers in enterprise software, B2B technology, or professional services
Familiarity with the media environments where business audiences actually spend time, including business news, trade and industry media, professional networks, and business podcasts
Background spanning both brand and performance marketing, with an understanding of how media strategy shifts across the funnel
Familiarity with marketing mix modeling, brand lift studies, multi-touch attribution, and other advanced measurement approaches
Experience connecting paid media performance to downstream pipeline and revenue outcomes
Experience with international media planning and navigating diverse market dynamics
Experience building media capabilities and processes at a high-growth company
Understanding of the AI industry landscape, including key audiences, competitive dynamics, and emerging use cases

Responsibilities

Own Anthropic's paid media strategy for the enterprise business, from channel mix and budget allocation through campaign execution and measurement
Lead paid media planning and buying across the full channel set (paid social, programmatic, video, broadcast, audio, out-of-home, print, and trade and industry media) reaching the executives and functional leaders who shape how their organizations adopt AI
Partner with brand marketing stakeholders to ensure media learnings drive better decisions across every initiative
Serve as the media point of contact for the enterprise business, partnering with Product Marketing, Growth, and Sales to translate commercial objectives into media strategy
Allocate and optimize the enterprise media budget across channels based on performance data, market dynamics, and strategic priorities
Develop an independent point of view on channel mix and audience strategy, and advocate for it with evidence rather than deferring to agency recommendations
Build a durable understanding of how business decision-makers consume media, and use it to challenge assumptions carried over from consumer planning
Manage agency, vendor, and platform partner relationships day to day, holding partners accountable for strategic alignment and execution quality
Work with Marketing Data Science to build the measurement frameworks that show whether our paid media worked: brand lift, reach and frequency modeling, attribution, and pipeline impact
Present media strategy, performance insights, and recommendations to marketing leadership and cross-functional stakeholders
Track the media landscape, emerging platforms, and competitive activity across the AI industry to identify opportunities before they are obvious
Build and refine planning, execution, and reporting processes that scale as the organization grows