Senior Marketing Technology Manager, Adobe Experience Cloud

Orangepeople•Inglewood, CA

About The Position

The Senior Marketing Technology Manager owns the technical build, configuration, and governance of the Adobe Experience Cloud stack for a sporting-industry customer. This is a senior, hands-on individual-contributor platform role focused on turning customer data and content into personalized experiences across iOS, Android, web, email, SMS, and push—not on sending campaigns. The role orchestrates journeys and decisioning, manages the content supply chain, partners with engineering on the data model, and establishes standards for other teams. The customer’s audiences include season-ticket holders, single-game buyers, hospitality guests, app users, and venue event-goers; solutions must perform at live-event scale and speed. The manager owns and governs AEP and Real-Time CDP, including schemas, identity, profiles, segmentation, activation, consent, preferences, and data-usage labeling. They partner with data engineering to understand ingestion from ticketing, CRM, e-commerce, mobile, point-of-sale, and third-party systems, and evaluate and implement Adobe capabilities while making build-versus-buy recommendations. They design cross-channel journeys and real-time decisioning, build audiences and personalized iOS, Android, and web experiences, and work with developers on SDK and Edge Network implementation. The role also owns structured content delivery using AEM and AJO, including templates, reusable components, modular content, and personalization-ready models. It involves development with Handlebars, JavaScript, HTML/CSS, and API payloads; partnership on Data Collection implementations; analytics and measurement in CJA or Adobe Analytics; and release, QA, environment, sandbox, and troubleshooting processes. The manager sets platform standards and documentation, trains and coaches marketers and related teams, collaborates across business functions, and supports game-day and other event-driven programs. Additional responsibilities include participating in OP monthly team meetings and team-building efforts, contributing to technical discussions and peer reviews, contributing to the OP-Wiki/Knowledge Base, and providing status reports to OP Account Management as requested.

Requirements

At least 5 years of hands-on, in-platform experience with Adobe Experience Cloud.
Direct production ownership of at least three of the following: Adobe Experience Platform and Real-Time CDP; Adobe Journey Optimizer; Adobe Experience Manager or AJO content management at scale; Adobe Target; Customer Journey Analytics or Adobe Analytics; Adobe Experience Platform Data Collection (Tags/Launch), Web SDK, and Mobile SDKs.
Working knowledge of APIs, data schemas, SQL (Query Service), and JavaScript sufficient to understand data flows into the platform and troubleshoot alongside engineering partners.
Proven delivery of personalized iOS and Android experiences, including push and in-app messaging, deep linking, and working understanding of SDK implementation, APNs and FCM push credentials, and on-device event and identity capture.
Proven delivery of web personalization using server-side and customer-side approaches via the Edge Network.
At least 3 years of direct, hands-on experience with at least one enterprise competitor to Adobe, such as Braze, Salesforce Marketing Cloud, Iterable, Twilio Segment, Tealium, or Sitecore.
Demonstrated experience managing content in a structured, governed way, including templates, modular content, version control, approvals, and brand compliance at scale.
Experience in live entertainment or a similar high-volume, experience-driven consumer business, such as theme parks, museums, concerts and festivals, cultural venues, major ticketing and hospitality, or large-venue operations.
Understanding of event-driven demand, ticket and visit lifecycles, and mixed online and on-site audiences.
Experience in an environment with multiple data sources, multiple brands or business units, and millions of profiles, where governance, consent, and data quality are significant constraints.
Bachelor’s degree in a technical or related field, or equivalent practical experience.

Nice To Haves

Adobe Certified Expert or Professional credentials, such as AEP Developer, AJO Developer, RTCDP Expert, or AEM Architect.
Experience with Adobe Workfront, Asana, Adobe Commerce, Marketo Engage, or Adobe Campaign Classic.
Experience integrating ticketing platforms such as Ticketmaster, AXS, SeatGeek, or Tessitura, as well as loyalty and membership systems and venue or on-site data.
Experience with cloud data platforms such as Snowflake, BigQuery, Fabric, or Databricks, and reverse-ETL or warehouse-native activation.
Experience with experimentation programs, machine-learning-driven personalization, or Adobe Sensei capabilities.
Familiarity with privacy and consent regulations such as CCPA/CPRA, GDPR, TCPA, and CAN-SPAM as applied to marketing platforms.
Experience mentoring other engineers and marketers and presenting technical topics to non-technical executives.
Experience with the legacy-to-modern Adobe transition, such as moving Campaign, Audience Manager, or Analytics to AEP, AJO, and CJA.

Responsibilities

Own the technical build, configuration, and governance of the customer’s Adobe Experience Cloud stack.
Maintain working knowledge of the AEP and Real-Time CDP implementation, including XDM schemas, identity namespaces, merge policies, and profiles.
Partner with data engineering to understand available data, freshness, and ingestion from ticketing, CRM, e-commerce, mobile app, point-of-sale, and third-party sources.
Define and enforce consent, preference, and data-usage labeling (DULE) standards across channels.
Evaluate, scope, and implement capabilities in the Adobe roadmap and make build-versus-buy recommendations.
Design and build multi-step, event-triggered Adobe Journey Optimizer journeys spanning push, in-app, email, SMS, and web, including custom actions, data sources, fatigue rules, and frequency capping.
Implement real-time decisioning, offers, and next-best-action logic using AJO decisioning and Adobe Target.
Build RTCDP audiences using batch, streaming, and edge segmentation and computed attributes, and activate them to owned and paid destinations.
Deliver personalized iOS, Android, and web experiences through AJO and Target, partnering with mobile and web developers on SDK and Edge Network implementation.
Own the content supply chain across AEM Sites, Assets, Content Fragments, Experience Fragments, AJO content templates, reusable components, and brand-compliant dynamic content.
Build modular, personalization-ready content models that enable marketers to scale campaigns without requiring engineering support for every send.
Develop personalization and rendering solutions using Handlebars-based syntax, JavaScript, HTML/CSS, and API payloads.
Understand and partner on Adobe Experience Platform Data Collection (Tags/Launch) implementations across web and mobile, including rules, extensions, and data elements.
Build and validate analytics in Customer Journey Analytics or Adobe Analytics and Analysis Workspace, partnering with analysts on attribution and experimentation.
Maintain QA, environment promotion across dev, stage, and prod, sandboxes, and release processes; troubleshoot with Assurance, Debugger, and API tooling.
Set platform standards, documentation, and best practices, and train and coach marketers, CRM teams, and content teams on advanced platform use.
Partner with Ticketing, Digital Product, Analytics, Partnerships, and Brand teams to translate business goals into technical solutions.
Support game-day and event-driven programs where timing, volume, and accuracy are critical.
Participate in OP monthly team meetings and team-building efforts.
Contribute to OP technical discussions, peer reviews, and the OP-Wiki/Knowledge Base.
Provide status reports to OP Account Management as requested.