Senior Marketing Strategist

University of Toronto • Toronto, ON

4d • CA$97,348 - CA$124,491 • Onsite

About The Position

The University of Toronto Scarborough is a place of energy, enthusiasm and passion. Our commitment to inclusive excellence attracts the brightest learners, scholars and employees from around the globe. Our success has been made possible by the opportunity given to us by Indigenous hosts to operate on their territory, and we cherish our continuing partnerships with these communities. The University of Toronto Scarborough is an exciting campus with unlimited potential. Join us on our journey. This search aligns with the University’s commitment to strategically and proactively promote diversity among our community members (Statement on Equity, Diversity & Excellence). Recognizing that Black, Indigenous, and other Racialized communities have experienced inequities that have developed historically and are ongoing, we strongly welcome and encourage candidates from those communities to apply. The Marketing & Communications team at the University of Toronto Scarborough is looking for a dynamic, innovative marketing strategist to join us. Our team is a highly collaborative group of Marketing Communications professionals, driven to find new and creative ways to reach our audiences. We uncover the most inspiring and impactful stories from our communities and share those moments with audiences locally, nationally and internationally. We bring the U of T story to life, every day. The Marketing and Communications Department seeks a dynamic, innovative marketing expert who is proficient in managing integrated omni-channel campaigns across traditional and digital channels, and has demonstrated success in project management, market research, marketing creative, media planning and vendor relationships. Reporting to the Director, Brand Communications, this individual will be responsible for the development, implementation, design and evaluation of marketing plans and strategies to support and promote the office’s strategic objectives. Working with internal and external stakeholders, the individual will deliver on integrated marketing plans, ensuring consistency with project timelines and approved strategy plans for integration across all messaging platforms. The successful candidate will be a collaborative team player contributing to the success of the department through building positive relationships and acting with curiosity. They will possess excellent project management skills to develop detailed plans, workbacks and presentations, with experience managing the creative development and production processes for marketing and communications materials across a range of media, including print, digital, outdoor, swag, video and animation, and in other applications such as events.

Requirements

• Bachelor's Degree in a related field such as Communications, Journalism, English, Marketing, and/or acceptable combination of equivalent experience.
• Minimum five (5) years of recent and relevant professional experience in strategic paid marketing planning and implementation utilizing multi-channel tactics.
• Demonstrated effective work experience at an agency or consulting firm.
• Extensive experience using CRM platforms to design, execute, and optimize targeted multi-channel marketing campaigns, ensuring flawless execution across audience segments.
• Extensive experience assessing and selecting methods of data collection and analysis and analyzing marketing data to determine trends and effectiveness related to marking gaps and opportunities to inform leadership decisions.
• Brings strong experience in competitive evaluation and market analysis, translating insights into differentiated positioning and responsive marketing strategies.
• Strong understanding of marketing and brand management with experience in its application and providing guidance.
• Brings a solid understanding of AODA standards and inclusive communication principles, integrating accessibility considerations into marketing planning, content development, and execution.
• Proven track record of enhancing, fostering and managing strong relationships both internal and external to the institution with a natural ability to collaborate with diverse groups.
• Strong communication skills utilizing strong listening skills and a logical, systematic approach to assimilating and sharing information in all areas.
• Excellent project management skills
• Superb oral, presentation and written communication skills
• High degree of professionalism, political acuity, tact and judgment

Nice To Haves

• Knowledge of the University of Toronto or other university environments is highly desirable
• Knowledge of Adobe Acrobat, Photoshop, Microsoft PowerPoint

Responsibilities

• Helping to develop and implement a comprehensive and integrated marketing strategy
• Developing and implementing marketing plans that support strategic objectives, working with external partners, including media vendors, assessing media plans and trafficking paid campaign creative assets
• Advising on marketing best practices and brand-building opportunities
• Analyzing market data to determine trends and effectiveness of plans, monitoring and optimizing performance, ongoing ROI as well as preparing comprehensive post-campaign performance reports
• Conceptualizing and overseeing the format and set-up of focus groups
• Overseeing the production of promotional and marketing materials
• Producing promotional and outreach materials
• Developing charter, scope and timelines for projects, assessing resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior