Senior Email Marketing Strategist
About The Position
We're seeking a Senior Email Marketing Strategist to lead the strategy, execution, and optimization of enterprise email marketing programs. This role serves as the organization's primary subject matter expert for email marketing and marketing automation, owning everything from audience segmentation and customer journeys to testing, analytics, and performance optimization. As a strategic leader within the marketing organization, you'll shape the email roadmap, develop engagement strategies, and drive measurable business results through data-driven campaigns. You'll collaborate with marketing leaders and cross-functional teams to create seamless customer experiences that nurture prospects, deepen engagement, and support business growth.
Requirements
- Bachelor's degree
- 4–6 years of experience in email marketing, lifecycle marketing, or marketing automation
- Experience with Salesforce Marketing Cloud, Adobe Marketo, or similar platforms
- Deep understanding of customer journeys, segmentation, and lifecycle marketing
- Strong analytical and campaign optimization skills
- Experience with A/B testing and performance measurement
- Strong stakeholder management and project management skills
Nice To Haves
- HTML/CSS and SQL experience a plus
Responsibilities
- Own the enterprise email marketing channel, leading strategy, execution, and optimization efforts
- Develop audience segmentation, personalization, and lifecycle marketing strategies
- Design and optimize automated customer journeys and nurture programs
- Analyze campaign performance and provide actionable recommendations
- Lead A/B testing initiatives and continuous optimization efforts
- Partner with marketing, creative, analytics, sales, product, and compliance teams
- Create integrated marketing experiences across digital and sales touchpoints
- Mentor junior team members and support marketing best practices
- Improve marketing operations and automation processes
- Stay current on industry trends and emerging technologies
Benefits
- Multiple medical plan options
- Dental coverage
- Vision coverage
- Basic life insurance
- Health savings accounts
- Company-funded 401(k) plan
- Paid time off
- Paid holidays
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What This Job Offers
Job Type
Full-time
Career Level
Senior
